Search Engine Marketing – How To Reflect Your SEO Success In Your Profits

Search engine marketing (SEM) is the natural next step once you have achieved the success you are looking for in search engine optimisation. Most of us imagine that getting to the top of page 1 of Google is sufficient to be able to boost our sales figures but unfortunately that is not always the case. It can feel very dispiriting when this doesn’t happen for you. Once you are at the top of Google it feel like there is nothing else you can do. Happily, if you are finding that your SEO success is not reflected in your profits there are steps to take. SEM is more than just SEO, it is a highly specialised field with 6 foundation principles and as many as 30 key rules. However, if you are lucky you may just find a firm that does both.

As such, although you may have attempted your own SEO and had success, when it comes to SEM you will want to be looking for SEM consultants. This may seem like overkill, particularly if you haven’t struggled to get to the top of Google. However the right search engine marketing can make a significant difference to your business. Did you know that the majority of websites only convert 0.01% of visitors to customers, yet the very best can convert 20%? If you imagine that your website gets 10,000 visitors a month, that is the difference between 1 and 2,000, and if your website gets more than 10,000 each month that gap will only widen. Furthermore, once you start dealing with those sort of numbers you simply won’t have time to deal with your SEO yourself. As you will know, SEO demands a big commitment and when business is brisk, that time will be nowhere to be found.

Choosing An Internet Marketing Agency

When you are searching for the perfect internet marketing agency, you will definitely want to look at Position1SEO. Our years of experience in the field combined with our up to date knowledge of SEO means that we are well-equipped to deal with any SEO requirements. Furthermore, we are well-versed in sales and marketing. All this expertise can be brought to bear on your business for imminently reasonable fees. When you are talking about something as important as the web marketplace you must make sure that you hire experts. Often people hire a web designer and assume that they will make everything just work for them, but developers are not marketing experts, nor should they be. There are so many businesses vying for attention on the internet, and all these businesses are so accessible for customers that it is impossible to overestimate how solid your web campaign needs to be.

Here at Position1SEO we can help with all your web marketing needs. We will look at both your website and your wider web authority and concentrate on building an organic web presence that will provide results with longevity, well within Google’s parameters. We will work on content that is both optimised to appeal to Google and designed to convince the people that visit your site that you are the business for them. This content will be displayed on both your website and submitted to third party blog sites to build your authority throughout the web. We will also build and maintain social media profiles for you, responding to interest and updating at least once a week. This is designed to build you a web following, and all of these people will be potential customers. We will also monitor daily blog sites on the hunt for conversations we can get involved in on your behalf.

All these things combine to make you a familiar name in your sector, meaning that when you come up on page 1 of Google the person searching already has a degree of trust in your brand. We will also analyse your website from the point of view of human interaction and make recommendations on how to improve areas such as website structure and your landing page. This means that when someone clicks on your link, drawn by your high ranking on Google and the familiarity of your name, they will see a website designed to make life easy for them and content geared to encourage them to buy. All these aspects combined will significantly increase your chances of converting your visitors to buyers. Search engine marketing is our speciality. Why not take a look at the packages we offer today on our website, http://position1seo.co.uk/, and don’t hesitate to contact us if you need any assistance at all.