SEO Optimization – Improving Your Results

SEO optimization will be the centre of any plan you might be making to get your business online. The internet is bigger than most of us can comprehend and consequently it’s vital to make sure that once you build a website you make it available so that people can find it. If expanding online is your goal, you can’t simply build a great website and assume that visitors will just follow. Most people will begin a web search by typing what they are looking for into Google, and if your website doesn’t appear they won’t see it. The good news is that SEO can help you get to page 1 of Google, bringing you to the attention of all these potential customers. However, SEO can be difficult to deal with on your own for several reasons. As such, it’s often a sound idea to call in the services of a professional.

It isn’t just the knowledge you will need on the workings of Google, or the time to plan and implement an effective strategy than can make SEO tricky. It’s also having the tools to monitor your strategy so that you can figure out how you’re doing and what to change. With the best will in the world a lack of experience can mean that your initial efforts don’t bear much fruit, and this lack of experience can make it difficult to figure out what you’re doing wrong and how to rectify it. This can waste a lot of time, and time is something that most of us don’t have to spare when we are running a business. If this is you, you will have to make a decision as to whether you can afford the drain on your time and the delay in getting an effective internet marketing strategy up and running, or whether it would be better for your business to employ a search engine optimisation consultant.

What Can A Search Engine Optimisation Consultant Do For You?

If you have already embarked on your own SEO optimization, you may be wondering what a professional can do for you. Here at Position1SEO we take all the stress and maintenance of internet marketing off your hands so that you can get on with running your business. Our service includes website optimization and building your web authority through such means as social media and interaction with customers and other businesses in your sector via high-ranking sites. If you are worried that you will lose control by handing the reins to the professionals, don’t fret. We will provide you with an initial set of reports so that you will be fully aware of our strategy and the data we have compiled to get to that strategy. We will then follow up with regular monthly reports to keep you abreast of the current situation. We will also use these to tweak the strategy if necessary.

Another area of our SEO optimisation services that will be very useful to you is Conversion Rate Optimisation. Strictly speaking this belongs in the field of search engine marketing, but we include it as standard with all our keyphrase packages. This service focuses on making sure that you are converting as many visitors to customers as you possibly can. You might think that getting to the top of Google will do the job for you, but unfortunately this is not always the case. The internet gives your potential customers a lot of choice and what we do with search engine marketing is encourage them to pick you. The average website converts just 0.01% of its visitors to customers, but the most successful websites get 20%. If you imagine 10,000 visitors coming to your website every month, that is the difference between 1 and 2,000 customers.

Numbers like that can make a significant difference to your business. We can help you get the best out of your content and your website by using our marketing background to your advantage. We will analyse such things as the frequency and usage of certain words, your visitor demographic and the way your products are displayed and improve it as necessary to convert clicks into customers whenever possible. This is included in all our keyphrase packages, along with lots of other services. Why not have a look at our website, http://position1seo.co.uk/, to see exactly what services are included and which of our packages is best for you? Whilst you’re there, why not check out our customer testimonials and see how we have benefited their businesses? For SEO optimization, we are confident that you won’t find anyone better.