Website Optimisation – Quantifying The Impact

Website optimisation is an important part of moving your business to the online arena; however it is important that you are able to see the impact of this move. Presumably you will be moving online to expand your business and add to your client base, therefore you need to be certain that you are going to see benefits from this. You might think that benefits will naturally follow once you make it to page 1 of Google, but unfortunately this might not always be the case. Even if you are at the very top, all that guarantees is that people will see your website. As such, search engine optimisation is just the start when you are looking to gain more customers online. When you are choosing search engine optimisation services, therefore, you need to make sure that as well as getting you to the top of search engine rankings, they will be helping you to capitalise on those gains.

The key phrase you need to be looking for when you are browsing through search engine optimisation agency websites is Conversion Rate Optimisation. This focuses on ensuring that once you get to Google and you have all your new visitors you can convert as many as possible in customers. This is such a vital part of SEO optimisation. Did you know that the average conversion rate for a website is just 0.01%? That equates to one out of every ten thousand visitors. SEO is about getting you more visitors, but if you can increase your conversion rate to 20% – which is what the most successful websites achieve – you will not only be getting more visitors but converting more of them to customers. If this is something that you think your business could benefit from, then you should be looking for SEO professionals that include this in their service.

Position1SEO – Your New Search Engine Optimisation Consultant

Here at Position1SEO we include many things as standard with our website optimization service, not just Conversion Rate Optimisation. One of these things is building your web authority. We don’t just optimise your website for you, both to ensure that you get more visitors and make more sales, we also look at your overall presence on the web and make the necessary improvements. When Google is pulling together search results, it doesn’t just look at your website, it also looks at which business in your sector is the most reliable source of information and thus has the most web authority. As such, this is an area that we take very seriously. We increase this by interacting online with others on your behalf and this can be through your professional social media profiles or via comments on other daily blog sites when we find conversations that you can enter naturally.

The packages that we offer are based around the number of keyphrases you wish us to provide optimised content for. The first thing we do with a new client is perform an in depth keyword analysis which shows us which regularly used search terms on Google apply to your business. We will then pass on this information in a report including our projections for your position after 30, 90 and 180 days and the rank value for each of these keyphrases so that you can see their relative importance. Once the keyphrases have been chosen we will then craft content for both your website and submission to third party sites, the latter again to boost your web authority. Both of these help Google to categorise your website appropriately. The content for your website will also be honed in line with Conversion Rate Optimisation to ensure that it is working doubly hard for you.

After these initial reports we will provide follow-up reports on a monthly basis, which will mean not only that you can see just how we are progressing but also that we can identify any gaps in our service and adjust the emphasis as necessary. In addition to the keyphrase project we can also supply extra link building packages, which not only helps drive traffic to your site but also increases your web authority. For this and much more check out our website at http://position1seo.co.uk/ which explains all our services in detail. It also has some testimonials from just a few of our satisfied customers to give you a taste of the sort of service we provide. For all aspects of search engine optimisation, we are the website optimisation agency for you. Why not choose your package with us today?