3 Things That Can Negatively Affect Website Traffic

Website Traffic

Your website traffic can suddenly change, and it can be for the best or not. When something bad happens, it’s highly advisable for site owners and SEO experts to perform the proper diagnosis. With that in mind, here are the three things that can cause traffic to go down.

1. Indexing problems. As your website becomes popular, more rogue and scraper bots will hit it. Unfortunately, this takes place when Google is indexing your website too. What happens next is either the web host stops displaying web pages or your website runs out of resources and starts displaying 404 Page Not Found responses. However, please take note that such attacks are a normal activity on the Internet and not negative SEO.

2. Hacking. When websites are hacked, unauthorised web pages and links might be created, adversely affecting rankings. If this happens, use an FTP program or check the indexing section of the Google Search Console to identify hacked pages or files.

3. Google Algorithm Updates. SEO companies and site owners are always studying what kind of sites or bad activities Google is targeting. Most of the time, Google updates are for improvement. Therefore, if your rankings drop, investigate websites that are ranking better than you and see how they differ from yours.

Since there are different things that can affect website traffic, you must do your best to pinpoint the cause immediately. This way, you can implement changes that will help improve your traffic and sales.

This story first appeared on https://www.searchenginejournal.com/why-site-traffic-is-down/273195/. For more information, click here.

Availing of professional SEO services is one of the most effective ways to monitor the rankings and traffic of your website. Visit our page and learn how we can help you.