3 Ways To Leverage The Value Of Your Existing Content
Many businesses and organisations are investing a lot of resources, time and money in content creation. However, some of them are not paying enough attention to making current content work harder toward existing and changing business goals. With that being said, here are some tactics that you and your partner SEO professional can do to make the most out of your existing content.
1. Improve content purpose and grow its value. Know that your content must have a clear purpose. The most common content purposes include selling products and services, informing and educating and positioning the brand. After that, maximise the content’s value by targeting SERP features, increasing depth or using mixed content types.
2. Increase the topical authority of your domain. Even if you already have a better quality content compared to your SEO competition, you still need to grow your topical authority. You can do this by increasing the scale of on-site topical content coverage, promoting trust signals that have external brand mentions on the topic, and fuelling social engagement with your audience.
3. Refresh, revisit and refine. To ensure that the content will perform at its full potential, make sure to refresh, revisit, and refine it. At the same time, give the content enough time not only to build online authority but also to generate traffic and impressions.
Keep in mind that content is never complete. That’s why every user interaction, search query and data point must be considered as a chance to act on and improve.
These details came from https://www.searchenginejournal.com/make-content-work-harder/261701/. Click this link for more information.
Creating and improving content will be easier for you by seeking the assistance of a professional SEO company. If you’re interested to know more about this, take a look at our page.