4 Things That Usually Cause A Website Migration To Fail And How To Address Them
SEO experts and website owners often have a challenging time when it comes to website migrations, and they fail most of the time. With that in mind, here are four reasons why this happens and how to address them:
- Improper planning. Making site migration plans within limited time can cause plenty of trouble. Starting the planning process ahead of time will allow you to scope the migration, develop an action plan, arrange your budget, and more.
- Neglecting the risks. There are always risks when it comes to SEO. That’s why you must make sure that everyone involved in the migrating process is fully aware of these risks. Hold training sessions for your SEO team, copywriters, project managers, developers, and other professionals.
- Lack of knowledge. After discussing the risks, make sure they also know the fundamentals of website migration, like 301 redirects and the impact of changing contents. This will allow them to understand the risks involved, what they can expect from the process and the required things for a successful website migration.
- Weak checklist. Without a proper checklist, you may miss something crucial during the process. Be sure to give proper attention to how your contents are written, the mapping of your URLs, and even the setup of your robots.txt, canonical URLs, XML sitemaps, hreflang attributes, and more.
This story first appeared on https://www.searchenginejournal.com/why-website-migrations-fail/300701/. For more details, click here.
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