8 Tips For Writing Content In 2021
Having a flexible SEO content marketing strategy is important because of the ever-changing SEO industry. Google continues to update its algorithms, user behaviour constantly shifts, and new information comes along every day. Therefore, many companies should aim to continuously improve their SEO marketing strategies, especially in terms of content creation, if they want their online businesses to succeed.
Making decisions based on outdated statistics or using old-fashioned strategies will only do more harm than good to one’s SEO. Online businesses and publishers should adapt to the modern changes in the industry, acknowledge their target audience, and never compromise quality – especially when writing content.
The Importance Of Using SEO Content
A 2021 study found out that 89 per cent of companies depend on organic search as their most powerful distribution channel. Therefore, the sales techniques from decades ago are not as efficient anymore. SEO does not have any shortcuts; if one wants to make sales, they should make the most of their SEO content.
Tips To Create Effective SEO Content
When creating SEO content, online businesses and site owners should aim to use the most effective techniques. Below are some great tips for creating excellent website content:
1. Research keywords
Keywords refer to the words and phrases people type into Google’s search engine box to find articles and blog posts. These keywords help users find a company’s content in the search results. Before one creates content, they should ensure that they have at least one or two keywords to mention in their articles. Businesses – especially large companies – can use paid SEO tools to research the most relevant keywords for their offers; however, free tools can also yield desirable results.
A good keyword is one that’s relevant to a business’s products and services. Aside from that, businesses should also look for keywords with a low competition level to have better chances of ranking well in search results. Once the keywords are ready, publishers can start writing their content.
2. Organise and draft
Organising and drafting content is critical; it helps content creators arrange their thoughts and keeps them on track whenever they are distracted. Drafts will also help make the writing process much faster and easier.
It’s generally a good plan to put different thoughts and ideas in order and add additional information along the way. Being prepared can save time and effort when writing content, especially articles with a large word count.
3. Focus on the topic; not on the keywords
Keywords are crucial for generating search results. However, Google likes quality content. Some key phrases may sound unnatural when mentioned in articles and blog posts, but the goal is to incorporate them into the content without sounding too weird. It may seem hard at first, but with practice, one can naturally use SEO keywords in their content.
4. Focus on the reader
Relevant and in-depth content does not only please Google; it also pleases the readers. The target audience is crucial for the company’s growth and existence. Therefore, online businesses must consider them when writing content. Here are some of the questions SEOs should ask themselves while creating content:
- Who is the audience?
- What key phrases are they using in their search queries?
- What information are they searching for?
- Why do they need that information?
5. Optimise links
Optimising links is essential, and there are two kinds of links needed in content creation: internal and external links.
Internal links redirect users to various parts of the company website. These links could be a contact page, a shop, or a relevant blog post. On the other hand, external links are external sources that back up the site’s claims and provide more depth.
These links are important, but one should be careful when using them. Links to non-reputable sites with outdated information will do more harm than good.
It’s recommended to include about one to three internal links for a 1,000-word article. Meanwhile, external links could reach up to five or seven, depending on the content’s length.
6. Edit and proofread
This task may not seem much, but editing content is a must. One can take a few breaks after writing the content, and after some time, they can go through the article with a fresh set of eyes. Doing so allows them to see the errors that they may not notice at first glance. It also helps if the publisher gets another pair of eyes to have a look at the content.
7. Make good use of social media
After writing good content, publishers should make the most out of social media platforms, such as Facebook, Twitter, and Instagram. Social media platforms are an easy way to promote SEO content because audiences have fast and easy access, and it’s for free!
Online businesses can create one or more accounts – as long as they have the time to handle them. Afterwards, they can start posting content at least weekly. Ideally, an active account should post several times a week, up to 1-2 times a day.
8. Do original research
Readers often get fed up with blogs and articles that are pretty much just carbon copies of other posts. SEO experts advise writers not to take all of their sources from just one site. Instead, they should use multiple credible sources when writing their content.
A great tip is to search the primary target keyword in Google. The first ten results that appear on Page 1 are precious for research and can give in-depth insights into the topic at hand.
Improve Your Site Content With The UK’s Top SEO Agency
If you want to get ahead of your competitors, you must improve your SEO content marketing strategy. SEO tasks are never easy; you may have the dedication and willingness to learn, but nothing beats the skills of the experts – especially those who have been working in the industry for a long time.
Here at Position1SEO, our team will create content that stands out among the hundreds of web pages in your niche. We present your brand to your target audience in the best way possible. Moreover, we are experts in optimising web pages for smooth crawling and indexing.
Some of our services include:
- Google Search Console
- Google Local set up
- Sitemap installation
- Link detox
- Positive link building
- Directory citations