Best Ecommerce And Mcommerce Strategies For The Holiday Season
Black Friday and Cyber Monday (BFCM) pushed online retailers to be busier than other times of the year, specifically on 27 to 30 November, so acquiring mcommerce and ecommerce SEO services is a must during this period. However, the sales figures show that the busy season actually lasts from early October until after Christmas Day, leaving businesses with no choice but to improve their mcommerce and ecommerce SEO for their online stores in order to keep up with the demand.
For the year 2020, various stores closed, and so people opted for online shopping instead. This means that online SEOs have to adapt to the new trend and the level of demand, making it one of the busiest times of the year.
The goal of mcommerce and ecommerce SEO services is to improve the convenience for online buyers, allowing them to buy anything they want, whenever and wherever. Some hot trends that many businesses and website owners are adopting today include enhancing the location tracking, as well as in-app payments and innovative technology like augmented reality.
There are differences between electronic commerce (ecommerce) and mobile commerce (mcommerce), however. The former refers to the general purchasing of products and services online, while the latter is specifically about online shopping via smartphones and other mobile devices instead of desktops.
Most SEOs consider mcommerce as a category under the ecommerce, which is a broad term; however, it is crucial to draw a specific line between the two and acknowledge their distinctions. For a successful online business, one should have a two-pronged strategy on how to deal with each and benefit from their own unique strengths.
Since the ecommerce and mcommerce are different from one another, SEOs should remember to adopt different strategies for each. Some of the best tips for ecommerce are as follows:
Enhance first-time customer experience
Customers will purchase goods and services online for the first time in 2020, but businesses should make an effort to make these buyers long-term customers; not just one-off purchasers. This can be done by planning efficient content marketing and retargeting, providing them with loyalty offers and other deals.
Focus on machine-driven insights and automation
Machine-driven automation, personalisation, and real-time insights on ecommerce shops are becoming more popular. Voice commerce is also on the rise. Businesses can add personalisation to their websites by using existing commerce technology, as well as developing kits for Google Actions and Alexa Skills for faster deployment.
Update keyword research
Usually, SEOs only focus on updating their festive product pages, placing in trending products and services. But for 2020, they should analyse the latest keyword research trends in real-time to understand the user’s intent behind the keywords.
On the other hand, mcommerce continues to rise as buyers opt for online shopping more than ever. Strategies will differ on mobile devices, and SEOs should be able to meet the needs of most mobile users. Below are some of the things that websites should have to boost their mcommerce.
Mcommerce and social commerce are correlated with each other since most customers buy via social media. Therefore, businesses should make larger and clearer images and text that can be shared across social media.
Most mobile users can be impatient when the websites are too slow to load. Moreover, speedy websites are favourable for both buyers and Google’s SEO algorithms.
Simple online stores
Easy-to-navigate websites will certainly please mobile shoppers. Businesses that started with a desktop shopping experience should change their website to fluid designs so that the user interface adapts to smaller screens.
Whether you’re a start-up or a well-established business that needs to adapt to the rapid trends of mcommerce and ecommerce SEO, you’ll need to work with the professionals who have the best technical know-how in the industry.
Here at Position1SEO, we use up-to-date techniques to provide your online customers with the best user experience possible when using your website. If you need expert SEO services, feel free to get in touch by emailing us at email@example.com or dialling 0141 404 7515.