3 January 2020 / by Jason Ferry / Search Engine Optimisation
URL parameters are the part of a URL that comes after a question mark, and they can be used for translating, tracking, searching, and more. Although these are great for user experience, they can be problematic for search engine optimisation.
Read more
John Mueller Explains Why GoogleBot Does Not Crawl All Site Pages
22 July 2021 / by Jason Ferry / Search Engine Optimisation
Online businesses and webmasters conduct website SEO optimisation for Google in order to boost their rankings and site traffic. In a Google SEO Office Hours hangout, Google’s John Mueller answered a question about why the search engine did not crawl
Read more
This Is The Real Reason Why Google Designed The Disavow Tool
13 May 2020 / by Jason Ferry / Search Engine Optimisation
On Twitter, John Mueller of Google has revealed that negative SEO is not the reason why they designed the disavow tool. According to him, “Not to put more fuel on the fire, but negative SEO is not a reason we
Read more
These Are The Search Engine Optimization Ideas That You Should Take Note During COVID-19
3 April 2020 / by Jason Ferry / Search Engine Optimisation
Local companies know much better than almost any other model exactly what it means to fully be involved in community life. You are the great neighbours that are there to serve, inspire, and sustain individuals and traditions that make your
Read more
This Is How Search Engine Optimisation Is Related To Web Development
27 March 2020 / by Jason Ferry / Search Engine Optimisation
Search engine optimisation is frequently associated with marketing processes as a tool to obtain more traffic to a website or webpage. However, it can also be used in web development to improve user expertise, load times, as well as crawling
Read more
How An SEO Friendly URL Can Improve Click-Through Rates
15 January 2020 / by Jason Ferry / Search Engine Optimisation
A Uniform Resource Locator, or URL, acts as a location for any web document. URLs are significant for search engine optimisation because they appear in results pages and are the location of your inbound links, which crawlers use to identify
Read more
The Top 3 SEO Myths 2020 That You Should Stop Believing Right Now
14 January 2020 / by Jason Ferry / Search Engine Optimisation
Any SEO professional and webmaster aims to achieve higher rankings for their websites. However, there are plenty of SEO myths 2020 that are circulating at present. To make sure that you are optimising your website correctly this year, we shed
Read more
What Is A Meta Description And Why Is It Important For SEO?
6 January 2020 / by Jason Ferry / Search Engine Optimisation
An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they
Read more
The Top 4 Issues Caused By URL Parameters
3 January 2020 / by Jason Ferry / Search Engine Optimisation
URL parameters are the part of a URL that comes after a question mark, and they can be used for translating, tracking, searching, and more. Although these are great for user experience, they can be problematic for search engine optimisation.
Read more
4 Awful Redirect Practices You Should Avoid
31 December 2019 / by Jason Ferry / Search Engine Optimisation
Redirects are important in search engine optimisation because of how often websites change their structure. To help you manage redirects better, here are some harmful redirect practices to avoid. 1. Using incorrect redirects for mobile. You should ensure that users
Read more
4 Common Search Engine Optimisation Questions And Answers That You Need To Know
26 December 2019 / by Jason Ferry / Search Engine Optimisation
For sure, a lot of publishers, SEO experts, and webmasters today have their own questions regarding the field of SEO. So to answer some of them, John Mueller of Google gave his takes on four of the most common and
Read more