Search Engine Optimisation Archives

This Is The Real Reason Why Google Designed The Disavow Tool

13 May 2020 / by Jason Ferry / Search Engine Optimisation

On Twitter, John Mueller of Google has revealed that negative SEO is not the reason why they designed the disavow tool. According to him, “Not to put more fuel on the fire, but negative SEO is not a reason we

These Are The Search Engine Optimization Ideas That You Should Take Note During COVID-19

3 April 2020 / by Jason Ferry / Search Engine Optimisation

Local companies know much better than almost any other model exactly what it means to fully be involved in community life. You are the great neighbours that are there to serve, inspire, and sustain individuals and traditions that make your

This Is How Search Engine Optimisation Is Related To Web Development

27 March 2020 / by Jason Ferry / Search Engine Optimisation

Search engine optimisation is frequently associated with marketing processes as a tool to obtain more traffic to a website or webpage. However, it can also be used in web development to improve user expertise, load times, as well as crawling

How An SEO Friendly URL Can Improve Click-Through Rates

15 January 2020 / by Jason Ferry / Search Engine Optimisation

A Uniform Resource Locator, or URL, acts as a location for any web document. URLs are significant for search engine optimisation because they appear in results pages and are the location of your inbound links, which crawlers use to identify

The Top 3 SEO Myths 2020 That You Should Stop Believing Right Now

14 January 2020 / by Jason Ferry / Search Engine Optimisation

Any SEO professional and webmaster aims to achieve higher rankings for their websites. However, there are plenty of SEO myths 2020 that are circulating at present. To make sure that you are optimising your website correctly this year, we shed

What Is A Meta Description And Why Is It Important For SEO?

6 January 2020 / by Jason Ferry / Search Engine Optimisation

An important aspect of search engine optimisation is the meta description. It’s a meta tag that describes a webpage and shown under the page’s title in the SERPs. Although Google claims these descriptions don’t improve rankings, there’s evidence that they

The Top 4 Issues Caused By URL Parameters

3 January 2020 / by Jason Ferry / Search Engine Optimisation

URL parameters are the part of a URL that comes after a question mark, and they can be used for translating, tracking, searching, and more. Although these are great for user experience, they can be problematic for search engine optimisation.

4 Awful Redirect Practices You Should Avoid

31 December 2019 / by Jason Ferry / Search Engine Optimisation

Redirects are important in search engine optimisation because of how often websites change their structure. To help you manage redirects better, here are some harmful redirect practices to avoid. 1. Using incorrect redirects for mobile. You should ensure that users

4 Common Search Engine Optimisation Questions And Answers That You Need To Know

26 December 2019 / by Jason Ferry / Search Engine Optimisation

For sure, a lot of publishers, SEO experts, and webmasters today have their own questions regarding the field of SEO. So to answer some of them, John Mueller of Google gave his takes on four of the most common and

The 4 Signs Of An Ideal Web Hosting Company

26 December 2019 / by Jason Ferry / Search Engine Optimisation

SEO experts and website owners have to consider various factors such as sitemaps and links. One important thing that doesn’t get enough attention, however, is web hosting. Your chosen host is important and can affect major website elements like page