13 January 2021 / by Jason Ferry / SEO Content
SMITH outperforms BERT. After all, SMITH is capable of understanding entire documents – unlike BERT, which In a published research paper, Google discussed their newest algorithm, the Siamese Multi-depth Transformer-based Hierarchical Encoder (SMITH), claiming that it outperforms BERT when it
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Word Count Is Not A Quality Factor – Mueller
2 March 2021 / by Jason Ferry / SEO Content
Some SEO experts and webmasters strive for a higher word count in their SEO content development, believing that the more words a piece of content has, the higher it will rank in Google search results. In an episode of the
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Audio Content Has No SEO Benefits, Says Mueller
19 February 2021 / by Jason Ferry / SEO Content
The notion that including audio versions of existing content somehow improves search engine rankings is yet another SEO content creation myth that many creators these days buy into. But according to Google’s John Mueller, SEOs and webmasters do not stand
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How To Make Evergreen Content Last Longer
11 February 2021 / by Jason Ferry / SEO Content
Most businesses think evergreen SEO content is something that attracts readers and keeps customers coming no matter how much time has passed. Many content marketers integrate evergreen material into their SEO content strategy with a “set it and forget it”
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Get Your Content Featured In Google News With These Guidelines
29 January 2021 / by Jason Ferry / SEO Content
SEO experts are constantly coming up with efficient SEO content writing strategies to get their content into Google News for a boost in site traffic. Getting SEO content featured in Google News brings more attention to it due to the
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4 Excellent Guest Posting Tips To Boost Your Brand Value
22 January 2021 / by Jason Ferry / SEO Content
Guest posting has always been a part of SEO content marketing. Today, professional marketers use this type of SEO marketing strategy to build their brand instead of solely for link building purposes, which was the trend in the past. There
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Google SMITH Algorithm Is Better Than BERT
13 January 2021 / by Jason Ferry / SEO Content
SMITH outperforms BERT. After all, SMITH is capable of understanding entire documents – unlike BERT, which In a published research paper, Google discussed their newest algorithm, the Siamese Multi-depth Transformer-based Hierarchical Encoder (SMITH), claiming that it outperforms BERT when it
Read more
Content Marketing: Improve Content Experiences For Users
24 December 2020 / by Jason Ferry / SEO Content
High-quality SEO content is one thing that searchers are looking for when typing in queries in the search engine box. Therefore, it’s highly recommended for businesses to invest in expert SEO content marketing to create impactful and engaging articles and
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Google Reveals How They Penalise Misinformation On The SERPs
15 December 2020 / by Jason Ferry / SEO Content
SEO content should be reliable, relevant, and authentic, which is why the SEO community expressed their concerns about misinformation, especially in the medical search engine results pages (SERPs). For many in the industry, inaccurate information on the SERPs is considered
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The Importance Of Using Long Anchor Text
2 December 2020 / by Jason Ferry / SEO Content
John Mueller from Google talks about the differences when using long anchor texts and short anchor texts to link to SEO content pages. Using anchor texts is one of the most important SEO content strategies that will help websites rank
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Martin Splitt Discusses Google Passage Ranking
20 November 2020 / by Jason Ferry / SEO Content
Google’s Martin Splitt answered questions regarding the Passage Ranking algorithm, which significantly helps search engine optimisation experts and website owners with their SEO content strategy. Together with Bartosz Goralewicz and Cindy Krum, they discussed the new ranking system and how
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