SEO specialist Archives

John Mueller: Link Exchanges Violate Google Guidelines

14 July 2021 / by Jason Ferry / SEO specialist

The best SEO specialists wonder if link exchanges are an effective way to build links. Google’s John Mueller explained to SEO specialists how their search engine’s algorithm and quality team handle link exchanges between websites. What Are Link Exchanges? Link

Google Begins Launching July Core Update

5 July 2021 / by Jason Ferry / SEO specialist

Google SEO specialists prepare their websites as Google released their broad core algorithm update at the start of July. The search engine company announced the update to SEO specialists last month, pushing everyone to adapt to the new algorithm system

John Mueller Gives Tips On Link Building

15 June 2021 / by Jason Ferry / SEO specialist

Organic SEO specialists plan their link building strategies carefully to boost their site traffic and search rankings. However, acquiring high-quality links is not easy. To help the SEO community, John Mueller discussed the best link building tactics in a recent

Google: New Lighthouse 8.0 Version For Stricter And Easier Scoring

9 June 2021 / by Jason Ferry / SEO specialist

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SEO specialist agencies and website owners are eager to use Google’s recently updated Lighthouse version 8. The search engine company changed its way of scoring websites with new adjustments to the weights of its speed metrics. With these added features,

Google MUM Can Answer Longer And More Complex Queries

21 May 2021 / by Jason Ferry / SEO specialist

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Many people look for relevant content from SEO specialists to answer their questions, but this may seem impossible at times with longer and more complex queries. However, Google recently introduced a new technology called Multitask Unified Model (MUM), which is

Google Analytics Launches Cookieless Tracking Updates

18 May 2021 / by Jason Ferry / SEO specialist

Today, many of the best SEO specialists use Google Analytics, a helpful service that tracks and reports website traffic. The platform’s reliance on cookies has long been considered one of its main weaknesses, but Google has good news for all

Google Uses AI Tools To Block Spam

6 May 2021 / by Jason Ferry / SEO specialist

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Many Google SEO specialists will agree that spam can be harmful to website rankings. However, there are still plenty of spammy websites out there that use black hat SEO techniques to obtain higher rankings than sites that are compliant with

Google Set To Launch Page Experience Algorithm Update In Mid-June

22 April 2021 / by Jason Ferry / SEO specialist

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Google SEO specialists were looking forward to the rollout of the Page Experience algorithm update in May. However, Google recently announced that they are pushing the release date to mid-June, giving SEO specialists more time to prepare for the changes

Google Announces Product Reviews Update And Shares Helpful Tips

13 April 2021 / by Jason Ferry / SEO specialist

Positive product reviews are beneficial for any SEO specialist agency or business as these can attract more buyers and lead to greater profits. However, Google recently announced a new Search algorithm update that pushes SEO specialists and website owners to

Google: AMP Pages May Contain More Ads Than HTML Pages

31 March 2021 / by Jason Ferry / SEO specialist

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SEO specialists comply with the search engine’s recommendations to maintain parity between AMP and canonical HTML webpages. Google’s John Mueller, however, said that organic SEO specialists should know that this recommendation is not applicable to advertisements. He discussed the matter

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