Effective Ways On How The Landing Page Of Your Mobile Site Can Become Engaging
Nowadays, it is a rule that your websites must be mobile-friendly. It isn’t an option anymore because of the algorithm update last April that was implemented by Google – the “Mobilegeddon”. As a result, many companies needed immediate search engine optimisation services to ensure their site won’t be penalised. After you made your site compatible with mobile, remember that your work isn’t done here. It is important to take note of your landing page for desktop computers as it will be slightly different from your mobile.
What changes are needed to ensure your visitors will stay longer on your landing page and visit your other pages as well? On the next part of this article, four search engine optimisation tips will be provided to enhance the landing page on your mobile site.
Be Straightforward And Concise In Your Words
Bear in mind that mobile devices have screens way too smaller compared to desktop computers and laptops. It would be best if your readers will reach to the end of your article by scrolling down the page for a few times only. For the contents in your site, don’t beat around the bush. Instead, go straight to the point. Make it both long enough to cover your content and short enough to keep the interest of your readers. You can revise complicated sentences and make them concise. Be careful not to lose the important thought of those sentences as you shorten them. It is an important tip that any search engine optimisation company or expert will give you.
Make The Overall Layout Attractive
First of all, be certain your mobile site isn’t needed to be scrolled horizontally to see the other information. Your font, and links must be readable without the need for the online visitors to zoom in. The buttons on your web pages should fit in for the reader’s thumb – in other words, responsive. Don’t use images that occupy the whole screen or words that clutter the entire page. Experiment with the combination of colours as well. Invest enough time until each page has an attractive and engaging layout. Remember there are available search engine optimisation services and web design services from trusted companies if you don’t have ample time to design your website.
Apply Bullet Points In The Content
Lengthy sentences and paragraphs can overwhelm your readers even if they want to finish the articles or blog posts in your website. They can leave the site and look for other sources of information instead. To prevent this from happening, you can apply bullet points when writing your content. This will help to break down your content into smaller sections rather than a very long article. These will also emphasize the important parts of your content. Don’t overdo it by placing on bullet points in your web page, of course there should be a balance between putting those paragraphs and bullet points. Ideally, you can include a maximum of five bullet points per pages.
Get The Quickest Loading Speed For Mobile
Mobile devices such as smartphones and tablets are multi-functional. Users of these innovative gadgets tend to have a short attention span knowing they can resort to another option if they didn’t like the first they saw. Imagine if they have already clicked the link to your mobile site but it takes too long to load. Definitely, they will search for other sites. That’s a loss opportunity for you. Therefore, get the quickest loading speed for your mobile website. Ensure website optimization not only applies to contents.
Implementing these four tips in your mobile landing page will heighten your chance of increasing traffic, hence, more online users will notice and learn about your website. Furthermore, once you employ the company who offers effective search engine optimisation services, all these tips are just a small part of several tasks they can do for you.