Google Announces Product Reviews Update And Shares Helpful Tips
Positive product reviews are beneficial for any SEO specialist agency or business as these can attract more buyers and lead to greater profits. However, Google recently announced a new Search algorithm update that pushes SEO specialists and website owners to look for product review writers who are experts on the subject.
The update was specially designed to reward product reviews that are based on in-depth research instead of “thin content” that only summarise a list of products. Google will prioritise well-researched content that offers insightful analysis on the products in question, especially if the writer is an expert or an SEO specialist who knows the topic well.
If a website provides product reviews that only have the standard templated information, they will lose out in rankings to companies that write informative and helpful content. Although Google makes it clear that websites with barebones product reviews will not necessarily be penalised, the effects will definitely feel similar to receiving a rankings penalty. The algorithm update’s goal, after all, is to promote meatier content over low-quality product reviews.
This change in the Search algorithm is a stand-alone update called the “product reviews update”, which is separate from Google’s regular core updates. The update should also only affect product reviews and not other types of content.
Despite this, Google still told the public that the advice for their core updates about creating quality content is also relevant in creating product reviews. The search engine giant also gave additional guidance that is specific to this update.
Helpful Tips From Google
Google gave the SEO community a list of useful factors that publishers should consider when writing product review content. For instance, writers should show what a product is like physically, give specific instructions on how it should be used, and other additional information that may not be provided by the manufacturer.
It would also help if the content explained how a specific product differs from that of competitors’. Writers can compare the product to other brands and explain which of the items are best to use in certain circumstances. They should also be able to provide readers with the pros and cons of using the item.
If the product has any previous models or releases, then the writer can discuss how the item has evolved from these past versions in the content. They can even include information about the improvements and the potential issues that could be experienced, which would help buyers make much wiser purchase decisions.
SEO specialist agencies and businesses can also identify decision-making factors regarding the item’s category and how well it can perform in that specific area. For instance, if someone is writing a review about a vehicle, they may determine how it performs regarding safety, fuel economy, and handling. It would also help if the writer can rate the car’s performance in those areas.
This product reviews update is now live for English-language reviews globally, so companies that publish product reviews on their website should put Google’s advice into practice as soon as possible.
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