Hiring SEO Companies When You Understand What They Do
So, you are looking at a range of SEO companies even though you admit that you at least understand the basics of what SEO is all about and feel you could do parts of it yourself. How do you actually choose who to hire when you have this knowledge and justify the cost?
Determine Their Level of Expertise With Competitive Keywords
Understanding the basics of SEO is one thing, but being able to rank websites for more competitive keywords is really something else. Look at the experience that the company has and see the results that they have managed to achieve with more competitive keywords. This is going to boost your confidence in the SEO company and their ability to then rank your site even when you are focusing on those tougher keywords and it is this something that you could do with your own knowledge.
What Is Their Plan Of Action?
After you have determined that they do indeed have the expertise you are looking for, you need to learn more about their plan of action. What do they feel that they can achieve and how much will it cost? Do they deal with local SEO or are they more general in their approach? What is the time span they are talking about? Do they have various packages to choose from? Understanding what they plan on doing in advance can then help you decide if they really are the company for you.
Knowing They Do Everything By The Book
Finally, before hiring any company that provides small business SEO services you need to be sure that they are doing everything by the book. They must only use white hat techniques to make sure that it meets the terms and conditions as set out by Google. Failure to do this will only lead to your website falling down the rankings and to think you will have paid money to end up in a worse position as well. Get reviews or testimonials to check that they have indeed achieved what they have stated or you could have a nasty surprise later on.
Those are the key things to take into consideration when looking at hiring SEO companies even when you have some knowledge yourself. There may be a number of companies out there but do look at their credentials first and what they offer before taking that plunge. After all, it is your business and website we are talking about.