How Local Citations Can Benefit Your Business

Local Citation

If your local business has a website with complete details and a helpful blog, but you still don’t get many customers, then maybe you need to use better local SEO techniques. Local citations might be what you need to solve this problem. They are any online mentions of your business, which include your contact information, address, and sometimes your website.

Local citations can either be structured or unstructured. Structured citations, such as those found on Facebook or Foursquare, are like a local business directory that you can update whenever necessary. Unstructured citations, on the other hand, are citations where your business details are not structured like a business directory. Some examples include blogs, news sites, and review sites.

Here are some ways these citations can improve your website’s visibility:

  • If you have citations on numerous trustworthy websites, this can give your business a positive reputation not just with search engines, but also your potential customers.
  • Having plenty of citations online can make your business website seem more prominent to search engines, and thus make it more likely for it to appear on SERPs.
  • With citations increasing your website’s local SEO rankings, you can expect an increase in site traffic.

With 80% of all consumers using search engines to look for local businesses, it is wise to take advantage of local citations and reap the benefits.

The details in this blog post were gathered from https://www.searchenginejournal.com/link-building-guide/local-citation-building/. Visit the given link for more details.

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