Important Techniques That Your SEO Consultant Should Inform You To Avoid
Whether your business is a small one or an established corporation, you must already have some form of SEO technique in place. As a business owner, how can you be so sure that your SEO consultant is really providing you with SEO techniques that work?
In the following paragraphs, you will learn the things that reliable SEO companies avoid for you to have peace of mind that you are working with a promising company. SEO professionals avoid these mistakes in order to provide their clients with the best SEO services.
1. Publishing too many contents
Your site must have high-quality content, not just mediocre ones published for the sake of SEO. What Google wants are sites that contribute good content online. These contents must get some social shares because people find them interesting. The quality and not the quantity is more important.
2. Stuffing contents with keywords
This is one example of a technique that was useful over a decade ago but is no longer applicable in today’s time. Like what has been said previously, having good content is key. Google wants the searchers to have a pleasant experience in visiting your site so your content must be very relevant to their searches and not full of words that do not mean anything.
3. Putting more keywords in meta descriptions and titles
Some SEO agency not only place too many keywords on the content, but in the meta description and title tags as well! Yes, these two have to be optimised, but not with too much keywords!
Know that each page in your website must have their own purpose. The title tags must clearly explain each purpose. Title tags and descriptions are essential and must be relevant as they are the first words the searcher sees on Google. It could entice or annoy the prospective client with just one look.
All these mistakes can cause your site to be penalised by Google. All in all, a professional SEO consultant must advise you to always think about the users. The contents must be for the users and not for Google. A few loyal followers are still better than numerous fake site visitors.