Site owners and businesses are constantly looking for new search engine algorithm changes that might affect their SEO content marketing strategies, and one of these is Google’s MUM algorithm. This AI-powered algorithm is one of the most well-known updates from Google, as it can heavily affect the SEO marketing industry. What Is MUM? Google’s Multitask […]
There are several factors to consider while executing a rebranding strategy. Some websites see a massive drop in their Google SEO rankings and traffic after rebranding and changing URLs. Most of the time, businesses wonder why rebranding affects all pages, even though they did not change the content and the redirects. One may reduce such […]
Google’s John Mueller recently discussed whether or not one should create international sections within an existing website or build a new site entirely to improve their website SEO ranking and search visibility. An international website SEO expert also shared their opinion on this topic and gave insights on what the best course of action is. […]
Many restaurant businesses need to build a solid local SEO strategy since the industry is extremely competitive in local search. Every year, more restaurants are opening, and new concept types are emerging. Therefore, restaurants should maintain a strong local SEO presence, especially if they attempt to accomplish it on a larger scale. Despite the numerous […]
Inbound links, which affect rankings, can significantly vary in terms of how Google weighs them. Many SEO linkbuilding experts say that one can distinguish high-value links from low-value links by looking at their context. Hence, they believe that contextual link building is one of the best SEO practices. Many publishers today believe that a link […]
As Google becomes more aware of the sustainability of crawling and indexing in SEO, it may reduce the number of times that SEO pages are crawled. John Mueller, Martin Splitt, and Gary Illyes from Google’s Search Relations department addressed this topic in the most recent episode of Search Off The Record. The three talked about […]
Google’s John Mueller was recently asked whether or not keeping robots.txt files within a reasonable size is one of the best Google SEO practices. Mueller gave his insights to Google SEO experts in the Google Search Central SEO office-hours hangout on 14 January. One SEO told Mueller that they were concerned about having a big, […]
Google has recently published a video on website migration in SEO. Here, John Mueller discussed how Google deals with website migrations and how long they take. According to the discussion, the migrations are difficult, and a good website SEO strategy is required before executing them. The video started by asking if restructuring a site's URLs […]
Link velocity as a ranking factor has been discussed for years among SEOs. It refers to gaining a large number of SEO links from different websites. Some SEOs often regard it as a good thing for a website, but others believe that it does their rankings more harm than good. The idea behind link velocity […]
Many SEO experts rely on Google’s help documentation to build their SEO strategy. Still, Google admits that its help documents aren’t always updated and recommends SEOs to research the best practices. This topic was addressed in a recent episode of Google’s SEO & Devs web series on YouTube, which discussed if Google’s help documentation is […]
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