Just recently, many site owners and SEO experts have noticed significant volatility in the search result rankings. And as of now, Google has not yet given their response or commented on this so-called Maverick Update (a name given by the SEO industry). This unconfirmed update was initially picked up by the SEO community that records […]
As most SEO experts and webmasters know, optimising the critical rendering path is necessary to improve the page load time in displaying visual content – allowing user interaction. However, it is important to note that this action demands you to prioritise the resources required to render above-the-fold content. And you will begin by identifying and […]
White hat SEO can work wonders for a business, but it's a continual process. You may have the formula correct right now, but any small change to Google's algorithms can completely alter the rankings of even the most popular of websites. One method that the best SEO companies employ is to perform a regular SEO […]
Webmasters and SEO experts should take note of the recent guide published by Google that discusses the basics of JavaScript SEO. Most of it covers the same topics explored in a recent video series on the subject produced by Martin Splitt, who co-authored the guide with Lizzi Harvey. The guide begins with a three-step process […]
SEO experts and webmasters would benefit from a recent study about Google My Business, which revealed that businesses receive an average of 59 actions from their listings every month. This means that around 5% of listing views lead to a direction request, call, or website click. The study took into account 45,000 local businesses as […]
Google revealed that they have implemented over 3,200 changes to search results in the past year alone. According to the search engine giant, their search algorithms are composed of complicated math equations that depend on numerous variables. This is something that every SEO professional and webmaster should take note of since back in 2009 and […]
In a recent Google Webmaster Central hangout, a question about “how does Google figure out query relevancy for ranking pages blocked by robots.txt” was asked. This is a good thing to ask, especially for site owners and SEO experts who are also curious about what types of search queries do these pages rank for. In […]
In his statement to The Guardian, Google’s senior search engineer Pandu Nayak said that the search algorithm can now adjust itself when a real-life crisis is taking place. With this change, Google increases the authority signals’ weight in order to lift the most accurate details regarding the crisis that’s currently occurring. Now, that is something […]
SEO experts and webmasters should take note that starting September 1, Google will not be supporting unpublished and unsupported rules in the robots exclusive protocol anymore. With this change, the search engine giant will not consider robots.txt files that have noindex directive listed within them. Google has decided to proceed with this change for possible […]
There have been numerous articles over the years from SEO experts talking about the drawbacks of only investing in cheap SEO. A number of these arguments are logical and well made; scaremongers, however, will tell you that spending too little on SEO will destroy your business. At the end of the day, though, many businesses […]
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