Search Engine Optimisation Factors Your Consultant Should Know
Choosing the right consultant, or agency to undertake your search engine optimisation can be difficult. There are numerous search engine optimisation London based companies to choose from. However, only the best among them will consider the onsite optimisation factors that are not obvious to all. When you undertake your search, look for a company that takes these points into consideration.
Link building and social media are essential tools in improving your search engine ranking, but they are not the only ones that your consultant or agency should be focusing on. There are also numerous onsite techniques that they should be implementing to improve your search engine optimisation. Onsite optimisation deals with the internal changes that are made to your website to ensure that it is easier for search engines to index it. However, when making changes onsite, you need to create a balance. Your search engine optimisation agency cannot simply fill your site and title tags with keywords and hope that it is enough to push you up the rankings. Search engines such as Google take a dim view of this approach and any gains will only ever be short term. More importantly, you will find that once discovered, this approach will leave you in a worse situation than you started in. This does not mean that tags, such as your title tags, are no longer important. Titles and meta descriptions are still a crucial element in SEO optimisation, but they need to include important information as well as keywords; relevance is the key here.
Images are another often overlooked element of your website that are of importance when it comes to onsite search engine optimisation. It is often assumed that search engines take little or no notice of images, but this is not the case, and the presence of an image with a properly completed ALT tag can make a big difference to your SEO. Again, with these tags the key is ensuring that they are filled with relevant and useful information, rather than simply stuffed with keywords and associated phrases. It is also important to note that an image is likely to be ranked above other mediums such as videos and maps on most search engines, including Google. Other key factors that your search engine optimisation London based agency should consider include your URL. Random strings of letters and numbers do not tell the search engine anything useful, and therefore pull down your ranking. Alternatively, a clear, concise URL that indicates the content of the webpage provides useful and relevant information for the search engine London and beyond, and therefore improves your ranking. All of this only works however, if it is tied together in a package that provides a high-quality user experience. Your website needs to be expertly laid out, contain quality, useful and easily readable content, and be well maintained.
To find the right search engine optimisation London based agency, you need one that understands and can implement all the above points. They should be up to date with the most recent algorithm changes, and crucially understand that optimisation of your site is an ongoing process, not a one of change.