SEO Myths Debunked
When it comes to SEO and using the services of a leading SEO company, there are many myths that fly around on the Internet. This can cause a lot of people to end up focusing their SEO efforts in the wrong direction, and then they can be baffled when they don’t get the results they expect. With that in mind, let’s take a look at some of the most common SEO myths.
One of the most common myths that a lot of business owners believe is that a focus on SEO will drive all leads. This leads many company owners to plough their entire budget into SEO. However, you need to find a SEO company with an integrated approach to marketing: one that combines SEO with other tactics to deliver the best results. For example, a leading SEO company will integrate search engine optimisation with social media marketing. Integration is a must; SEO is not a standalone tactic. A lot of business owners also believe that SEO is essentially free traffic. In fact, this could not be further from the truth. You need to generate this free organic traffic by using SEO, and this takes a lot of technology, technical expertise, and time. You aren’t simply investing in traffic; you are putting in the groundwork to achieve traffic naturally so that you can enjoy long-term online success. Another myth is that all you need is an optimised website. Of course, this is the perfect starting point. However, you also need link-building, social media optimisation, and offsite blog posts as well.
One of the biggest myths surrounding national and local SEO is that you should load content with keywords. In fact, if you do this, you’re likely to find yourself falling down the search engine rankings. You should never sacrifice the quality of your content for the sake of keyword stuffing. Google and other leading search engines want content that is unique, engaging, and of a high standard. Keyword stuffing won’t do you any favours. This also leads to another myth that seems to float around regularly: the more backlinks you have, the better. Again, just like keywords, quality always triumphs over quantity. You need to focus on high authority websites if you want to improve your ranking. Moreover, you want your backlink profile to be diverse, with a variety of referring domains. A few premium quality backlinks are worth much more than dozens of low quality links. Another myth relates to the advertising that lots of SEO companies are guilty of. No, you can’t get to the top page of Google instantly for less than £100. It’s simply not possible. There is no miracle solution when it comes to getting onto the first page of any search engine. Don’t sign up with a company that’s going to build spammy backlinks into your website. This is a ‘quick-fix’ that actually hurts your business in the long run. You will end up spending much more on recovering from the Google algorithm penalties you will be subject to.
So there you have it: some of the most common myths regarding SEO. This shows the importance of using a leading SEO company to get the results you desire. It should also help you to enjoy a better relationship with your SEO firm, as you can understand what SEO is all about, and how it works.