SEO Or Content Marketing? The Best SEO Company Offers Both
Say you’re a business owner with a website, and sales aren’t looking great. So you do some research online to find out how you can improve what you’ve already got. You’ll see two terms bandied around with frequency: SEO and Content Marketing. But what’s the difference between the two and which is more important? Where should you concentrate your efforts? The best SEO company UK wide experts will tell you that the two are intertwined.
It’s hard to separate them. You need both to make the biggest difference to your website – and increase your sales. Using SEO services is a tried and tested way of drawing people to your website. SEO starts with identifying the keywords and phrases that your customers will use when looking for businesses of your type to fulfil a need that they have. Placing the right keywords in your website’s text will ensure the search engines recognise that yours is a site with value to your target audiences. Your pages will rank more highly in the hierarchy and prospective customers will hopefully choose your website over others further down the listings. Utilised in conjunction with social media and, say, email marketing, professional SEO services can really get you noticed. But then, Content Marketing is vital. Once you’ve drawn people to your website, you need to engage them – quickly and as much as possible. So how do you do this? You do this by answering their most frequently asked queries and by building trust in your products or services.
Most of us search the Internet for information of one sort or another. We’re looking for reliable solutions to our problems, whether that’s finding the right car tyres at the right price, fitted by experts; or uncovering a company that can design and deliver a stunning wedding cake to our deadline, for instance. So the task becomes combining the right keywords and phrases identified through search engine optimisation techniques with quality text that is both in-depth and valuable to your audiences. There’s no mileage in simply going for volumes of text that’s randomly strewn with the right keywords but hastily thrown together. Nor is it beneficial to stuff too many of the same old keywords into each page in the hopes that this will get you noticed by search engines over your competitors. You need a good balance. If this seems too time-consuming or difficult for your in-house expertise, then you need help from the best SEO company UK wide. A good SEO consultant can help you identify those words and phrases that people are searching for most, and also long-tailed keywords that will help you find niche audiences that are primed to buy.
The best SEO company UK wide services will also help you track the behaviours your customers display while on your website, identifying the pages that are critical to them in making a decision whether to purchase or not from you. They can then optimise those pages with the best buzzwords, strategically located in persuasive, informative content, which will convince your target market that your business is a trusted expert in your industry. More than that, the text on your website will respond to their interests, requirements or pain points, and they’ll make an informed decision to buy from you.