Small Business SEO And Why It Doesn’t Need To Be Rocket Science
SEO (search engine optimisation) can be as complex or as simple as you want to make it. For many small businesses with small marketing budgets to match, SEO can seem intimidating, even out of reach. It’s tempting to just forget about it and hope for the best. This article looks at why SEO is as important for small businesses as it is for large ones, and why small business SEO is not as unobtainable as you might think.
Firstly, to understand the importance of SEO to all businesses, large and small, you have to consider the purpose behind it. We won’t apologise for going back to basics here. It’s worth repeating that the reason so much energy, and money, is poured into SEO is that it improves a website’s visibility in search engine rankings, thereby attracting visitors to your website. All visitors are potential buyers; if you can convert a visitor to a paying customer, you are securing a sale that will impact positively on your company’s financial viability. SEO UK and worldwide is the process by which many companies successfully do this and is, therefore, inevitably big business. The four fundamental tenets of good SEO for any company looking to improve its search engine ranking, and particularly for small business SEO where the budget is limited, are simple. You need, a selection of the right keywords and phrases; the inclusion of great content; the optimisation of that content and the site as a whole; and quality, relevant backlinks. As a business at the smaller end of the scale, you can never hope to compete with the multinationals, but a good SEO company will help identify the keywords that your potential customers are searching for.
It can also spot the keywords that your direct competitors are using successfully and position the content of your website towards raising your website higher up than them in the search engine rankings. On-site optimisation is the next step. Behind the scenes, your keywords must appear in the right places if they are to count with the likes of Google. This is partly done by including keywords naturally, yet strategically, throughout great quality content. But SEO companies UK wide also understand the importance of including the right keywords in the right way in each webpage’s URL, in the page title, the meta description and the header tag, for instance. Optimisation can be hugely complicated, but the right SEO expert knows how the general principles can be distilled down and prioritised into a few key areas to create maximum effect with minimum expenditure. The above steps used together will make your business count when the search engines analyse your website. To truly rise above your competitors in the rankings, though, you also need backlinks. These are references to your website on other websites. Search engines don’t just look for quantity, however. They want to see quality too. Your SEO specialist should not only analyse and replicate the backlinks that have secured others the highest positions in the search engine rankings. They should also source and build new relationships with relevant sites to create new backlinks that will improve your site’s authority.
So, if you are a small business looking for SEO companies to support your growth, look for ones that can demonstrate expertise in small business SEO. They’ll know how to help you make the most of even the smallest budget to create a real difference.