Small Business SEO Vs. Large Business SEO: What Is The Difference?
Due to the equalising nature of search engine results, it can be easy to be lulled into thinking that there is just one good approach to SEO for businesses online. While it is true that there are fundamentals that make up the core of good SEO, small business owners should be taking a different approach to optimisation than larger enterprises. In this blog, we’re going to discuss some of the differences between small business SEO UK wide, and SEO services for larger companies.
As noted, there are common factors in good SEO regardless of company size or target market. These include elements such as keyword optimisation, indexing sitemaps, research, good user interfaces, relevant images, link building, responsiveness and social media presence. But if you are running a small business, or performing small business online marketing, then there are some things that you’re going to have to do differently in order to succeed. Firstly, focus on long-tail keywords. Think about it: keywords that are incredibly specific – say, for a particular item – are going to be dominated by big corporate powerhouses such as Amazon and other worldwide brands. But by focusing on long-tail keywords which may include further information such as geographical area, you will increase your chances of having your website appear in these searches. For example, big nationwide clothing shops may have the premium position in search engine rankings for ‘baby clothes’ but what if that becomes ‘baby clothes in Aberdeen’? Suddenly, the results change from websites of nationwide brands to websites and contact details of local stores. A large part of the success behind the best small business SEO UK approaches is the correct usage of these keywords, and not tactics that under-utilise or stuff keywords on a website.
Another important thing to remember if you are a small business owner looking to optimise your website is not to burn yourself out. You may well see larger businesses posting multiple pieces of content every day and, as a result, you may try to copy this approach. But you don’t need to do that. You have to work to your constraints – including budget and time. With that being said, it’s possible to find affordable SEO optimised blog services from consultants that offer SEO for small business. Finally, good SEO requires a robust CMS (content management system). This gives you a lot of control over your website without the need for much technical know-how. Popular CMS platforms include, for example, WordPress, Joomla, Magento and so on. The best CMSs have built-in SEO tools – such as allowing you to easily enter meta information (like title tags and meta descriptions) and the ability to create search engine friendly URLs (e.g. URLs ending in /an-actual-name instead of /2723048). Additionally, remember that the look of your website is important too. If Google detects that people are leaving your website as soon as they get there, your website’s search results rankings will be affected. If your text is good, it’s likely that your design is driving visitors away.
These are just some of the fundamentals that make up a good small business SEO UK based strategy. If you’re struggling to manage your small business SEO approaches, then consider employing the services of an SEO company that specialises in helping small businesses thrive.