Start-ups Need SEO – And Here’s Why
Despite the increasing understanding of why white hat SEO is crucial to the success of any business in 2019, that message can be lost on entrepreneurs launching a start-up. Whatever the reasons for this – whether due to the perceived cost in terms of time or money, or lack of knowledge – professional SEO services UK consultants are vital to the success of any start-up.
Why? It’s a simple answer: results. Start-ups – whether local or national – need results. Whether it’s via sales, making an impact or raising brand awareness, start-ups need profits, need to build an audience and need to attract clients or investors. That means start-ups have to be seen and heard as soon as possible. However, many new businesses lack sufficient funds to splash out cash on a big advertising spend. Nor would results even be guaranteed if this spend fails to generate interest. SEO, on the other hand, doesn’t have that problem. If done correctly, SEO has the potential to put any start-up on the same platform as some of the top local, national and multi-national companies in a relatively short space of time. To do it properly, a professional SEO agency is required. Far from leaving entrepreneurs questioning if they used their money correctly – such as with expensive advertising campaigns – SEO has been shown to deliver results over and over again. It provides start-ups with vital traffic to their website and leads to conversions. Professional SEO also helps start-ups to build credibility and trust with potential clients, customers and/or investors.
As previously mentioned, SEO can potentially put small start-up companies on the same search engine results page as multi-nationals. Does that mean you can compete with them in terms of size or turnover? Perhaps not, but, to customers and investors, seeing your business flagged up alongside such household names only serves to increase trust in your business and brand. It also draws eyes to your website. However, good SEO goes hand-in-hand with good content. People will come to your website through optimisation efforts, but will stick around only if you can back up that visit with value. This is where a professional SEO agency can help – combining expert optimisation with words that have value to your potential customers and investors. Lastly, professional SEO services UK consultants have access to some of the best optimisation tools available. While it’s possible to get some free trials for these tools, SEO requires ongoing attention due to Google’s algorithms being changed on a regular basis. As most trials tend to only last 30 days, this isn’t a long-term solution to your SEO needs. Building and maintaining a relationship with SEO consultants is, therefore, the most effective way to consistently generate traffic to your website.
But, for start-ups, expenses are a concern. Thankfully, SEO experts need not be costly. In fact, even local start-ups running a small business or partnership can utilise professional SEO services UK wide, because there are optimisation agencies offering their services to small businesses at a reasonable cost. So don’t fall into the trap of being one of those start-ups who start taking SEO seriously when it may be too late.