The 4 Most Significant Redirects For SEO
With deleted pages and switching domains being commonplace, it’s essential to know all about redirects. To help you understand them better, here are some of the most relevant redirect types for SEO.
- 301: Moved Permanently. One of the most well-known types, this indicates that the resource changed locations and that the new URL must be used in the future. Be careful when using 301 redirects, because you cannot restore the rankings of your old URL if you ever change your mind.
- HTTP to HTTPS Redirect. Because Google encourages SEO experts and website owners to use SSL, switching to HTTPS is quite common. With this type of redirect, you can combine non-www and www versions into a single HTTPS redirect rule.
- Redirect a Single URL. This redirect is most commonly used when deleting pages or changing their URLs. It can either be done through Apache mod_rewrite or mod_alias.
- Canonicalization. Canonical URLs are essential for SEO efforts, and not having them can jeopardise your website. You should always run only one version of your website, or else you might have duplicate content issues.
Mastering the use of these redirects is necessary for any SEO strategy, as properly using them will help you avoid any losses in rankings.
The information in this post was taken from https://www.searchenginejournal.com/technical-seo/redirects/. To read the full story, visit the given link.
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