The Best SEO Services Company Recommendations For Quality Content
The best SEO services company resources obviously take account of what’s happening with Google, the largest of the internet search engines. On 13 January 2020, Google announced another of its broad core algorithm updates, snappily named the January 2020 Core Update. It was rolled out over the course of a few days and largely finished by January 16th.
Google does this a few times every year, and it doesn’t seem to want to make a big deal of it. However, SEO experts noted that some members from all categories of website types, from retail to gaming, sports and food and drink noticed some changes, either increases or decreases, in their ranking results. Once again, Google stated that there was little for either website owners or SEO services to do if an individual website had been hit negatively – well, no specific actions that will turn back the tide anyway. In fact, it says, there might not be anything particularly wrong with your website that needs fixing. It made the comparison with someone’s list of 100 favourite movies. The ones you’d choose this year as your all-time best movies ever might appear lower down the list a few years later because new films had been released and been ranked higher in your opinion, or you’d re-watched a film and graded it higher or lower than you had initially. Instead, it’s issued a list of areas to consider if you are trying to address the effects of one of its core updates on your site. Most of these centre on making sure your content is the best it can possibly be. So what would the best SEO services company recommend that you do to achieve that? Well, you should analyse the content on your existing site, and Google produces a helpful list of questions to assist with this.
As the best SEO companies will tell you, these questions focus on giving you the opportunity to demonstrate that you or your company is an expert in your field, demonstrating authority and trustworthiness to your readers (and potential buyers!). For example, your text should be original, not copied from elsewhere, and give the reader all the information they need to know about the topic or product. It should be free from obvious errors and written by someone who can demonstrate expertise or enthusiasm for the topic. It should offer the reader more originality, detail or value than they’ll get from any other search results on the same topic. In other words, it should stand out as worthy of your website viewers’ time in reading it, because it genuinely adds to their knowledge. It should also be well-presented, with no spelling, grammar or serious punctuation errors, and free from distractions like excessive ads. And finally, for best effect, it should show up as well on a mobile device as it does on a desktop or other large screen. So whether your content is produced in-house or by hired professional SEO services, it’s vital the writer understands your company, its products or services and your business ethos.
The key aspect is to take your content as seriously as you take any other aspect of SEO. If you genuinely want your company to appear at the head of the search engine rankings, write for your audience, not specifically for Google’s algorithms. And if you’re having trouble getting your head round what to write, look for the best SEO services company your budget can afford to help you with this.