This Is How You Can Properly Organise Your Keyword Lists
Despite its rapid development, keyword research is still considered to be the foundation of online marketing. In fact, marketing areas including content planning, competitive analysis, PPC strategy and traffic growth start with keyword research.
However, coming up with keyword lists is kind of messy. Tools like Ahrefs and SEMrush are helpful and used by SEO experts as these can give thousands of keywords strings. But, how can you make sense of those huge piles of unorganised keywords and turn them into actions and plans? This is why you’ll need to organise your keywords.
Here are some tips on how you can do this.
1. By search intent. Set the goals you want to accomplish for your whole brand then create your keyword lists for these. Generally, keywords can be set into four classifications – commercial, informational, transactional and navigational intent.
2. By usefulness and value. You can categorise your keywords based on how they can help you in rankings. At the same time, many marketers organise it by click rate, from the most expensive, middle ground to the cheapest keywords.
3. By relevancy. Most of the time, keyword strings on your lists mean the same thing. One thing you can do about this is to carry out keyword clustering, or group them based on topics, angles, and concepts.
While organising keywords may not be an easy task, remember that it’s important that you spend some time to do this. In fact, there are many SEO professionals out there who can help you out with such work.
The details were gathered from https://searchenginewatch.com/2018/07/12/how-to-organize-your-keyword-lists/. Check out this link for further information.
If you are someone who requires assistance when it comes to keyword research, it is crucial that you work with a professional SEO company. To find out more about this, take a look at our page.