This Is What You Need To Know About The New Google Research Algorithm
A research paper about a new algorithm has just been published by Google Research, and it may impact SEO in the future. The research discusses an innovative way to answer queries through a machine learning algorithm. This new Google Research algorithm will be using a Reinforcement Learning approach that reformulates user queries into multiple questions then chooses the best answer from the sets of results.
The search engine optimisation community traditionally understands that web pages are ranked by search engines. They also believe that ranking factors such as anchor text, links, and text in title tags decide for what is ranked in the search results. So instead of these ranking factors, the new algorithm will be the one making decisions on what to display in the SERPs.
The machine learning algorithm is said to be a kind of improvement to update relevance. Once it is put into place, it might affect SEO, and the outcomes could be more evident in satisfying user intent. So if you’re worried that this update will affect your site’s ranking, know that you can always seek the help of an experienced SEO company.
This information was gathered from https://www.searchenginejournal.com/google-publishes-new-algorithm-research/251853/. Check out this link for more details.