This Is What You Should Know When Building Multi-Language Websites
When it comes to international search engine optimisation, finding the right solution will depend on the given particular situation. So if your partner SEO company will be creating content in multiple languages for your site, these are the three scenarios to look at.
Multiple languages serving the same country
In building a website for a single country with two or more languages, use a country code Top-Level Domain for automatic geo-location. At the same time, create content for the specific languages you’re targeting.
Multiple languages serving no specific country
For websites targeting users based on their language, some SEO tactics to consider include a generic TLD that can target various countries. Along with this, the site must have a language-specific content in subfolders.
Multiple languages serving multiple countries
To successfully build a site that serves multiple languages in multiple locations, you will need to have a generic TLD that can also target various countries. Some of the other tactics for this scenario include having default location and language, and creating country and language-specific subfolders.
Take note that while an SEO expert can use these approaches or a combination of any of these tactics, the key is understanding how these search engine optimisation tactics fit together so that you can select the right one for your business goals.
The details in this post was gathered from https://searchengineland.com/seo-for-multi-language-websites-how-to-speak-your-customers-language-295092. To get the complete details, check this link.