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Top 3 Google Patents That May Be Affecting The EAT Algorithm

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SEO consultants know that EAT affects the search engine results pages (SERPs), and the best businesses and website owners take the time to understand how it works. Professional SEO consultants, therefore, continue to examine Google patents to know more about Google’s EAT algorithms.

Here are a few ways in which Google’s patents may be influencing the algorithm:

1. Analysing Audio And Video Content

Just this year, Google was granted the Speaker Identification patent, which lets them identify a speaker just by using speech recognition. This includes analysing the unique way a speaker communicates, as well as their accent.

This patent has already been used in websites like YouTube where Google has a massive database of audio and video content. Google uses this patent to identify and get information about the speakers in the content.

Bill Slawski, an expert in Google patents, said that Google treats each speaker, author, and website as a unique entity and indexes each of them based on their unique features. This idea supports how Google’s EAT algorithm functions, because they analyse a website’s Expertise, Authoritativeness, and Trustworthiness. This is not only true for blogs and articles, but also in audio, video, and even the pictures throughout the Internet.

2. Recognising Entities

Many SEO consultants wonder if Google can evaluate authors and other experts that are not in its Knowledge Graph.

Recently, Google published a video called Search on 2020, wherein the search engine giant announced that they would use data from across different sources to provide answers to a user’s question. Following this, they started to work with the World Bank, Data Commons, and other data sources in 2018.

Then, Google announced that they would take it to the next level by including the “new layer of the Knowledge Graph”.

Google will use natural language processing (NLP) to understand the user intent and map queries to relevant sources in Data Commons.

Google has not revealed to professional SEO consultants how the patent or algorithm will affect the SERPs, but considering the huge amount of data in Data Commons, we know that Google has the ability to recognise thousands of new entities that are currently not listed in its Knowledge Graph.

3. Identifying Real Experts And Authority Figures

Last but not least, the Google patent, Website Representation Vectors, allows the search engine to determine if a business, a person, or a brand is a real expert or authority figure in the industry they operate in.

Most people wonder if there is a specific threshold that they should meet to be considered an expert or authority; however, Google confirmed that there is no EAT score for this.

But with this Google patent, we can conclude that Google can classify websites into various categories of expertise – for instance, layperson, apprentice, and expert. Moreover, they have the ability to rank pages according to the content’s authoritativeness.

The patent also states that Google can use any means to determine these rankings. It’s possible that they analyse the website’s text and images or the content links – or a combination of these.

The EAT guidelines evaluate a web page’s quality, helping SEOs and businesses to determine what Google wants and needs out of their websites.

However, EAT-focused SEO is not a quick, one-time fix. SEOs and webmasters have to spend time and effort to make it work, and it will eventually produce a desirable long-term result.

With this SEO strategy, you can guarantee that all the best characteristics of your brand, content, authors and experts, will be clearly shown on your website. That’s what it means to be an expert, an authority, and a trustworthy website. This will not only boost your website rankings but also instil a strong sense of trust among your target audience.

Here at Position1SEO, we can help you with your SEO needs by providing you with the best and most efficient white hat SEO strategies! By working with us, you can expect a position in Google’s first page in search results and avoid Google penalties.

Get in touch today with us by emailing office@position1seo.co.uk. You may also call us via 0141 404 7515.

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