Top 4 Misconceptions About The Google BERT Update


The release of Google’s BERT has come with plenty of misinformation, with many SEO experts posting on Twitter to warn people to be careful. Danny Sullivan of Google reiterated that this would change nothing for publishers, as there is nothing to optimise for the algorithm. He added that the update only aims to support Google’s mission to provide quality content.

Here are some of the most prominent BERT misconceptions to look out for:

• Some say that the algorithm has no tangible effect. However, Google confirmed that it affects around 10% of all search queries in the US.
• People are calling the update the biggest of all time, but this is a stretch. Rather, it is only one of the biggest in five years, with other updates like the Hummingbird and Caffeine updates which can also be considered as huge ones.
• Numerous SEO articles claim that stop words are now important for optimising. While searches are now context-sensitive to words like “to” and “from”, the importance of stop words is exaggerated.
• Some people say that the update requires optimisation for long tail search queries. This is not the case, as the algorithm ensures that Google understands user input before directing them to specific website content.
Despite all the myths regarding BERT, the ongoing discussion continues to educate more people about what it really is.

Details of this post were based on the news from https://www.searchenginejournal.com/google-bert-misinformation/332931/. Click on the URL provided for information.

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