Top Reasons Why UK Small Businesses Need Professional SEO Services
Try typing in the most generic of keywords in Google and it’s likely you’ll be met with household brands and industry leaders on the front page. In the past, local businesses were sitting side-by-side with multinational conglomerates. These days, as many experts predicted, brand supremacy rules when it comes to SEO. Thankfully, there are still ways for small businesses to compete – as long as they can secure the best SEO services in UK terms today.
But let’s make one thing straight: the competition shouldn’t be those big brands. Instead, the focus should be on localised white hat SEO techniques. However, there are still a huge number of local business leaders who are completely in the dark over whether or not their website has been optimised for their locality. SEO needs to be responsive to the needs of a particular website or business. A well optimised website may look great on paper, but if it lacks local impact, then it’s not likely to have an equally great conversion rate. And even if a website for a small business has been optimised with local SEO strategies in mind, there are still a whole number of issues that can sink it. Does your business, for example, have a listing with Google My Business? Does your business appear on the sites of the most popular online local directories? If not, then getting that information on there, and making sure the information is consistent across all sites (including your own), should be a priority. Has your website been designed with responsiveness in mind? With mobile and tablet browsing now more popular than desktop, any of the best SEO services in UK markets will advise you that your site needs to be designed with mobile devices in mind to achieve a Google rankings breakthrough.
While some of these problems are more easily fixed than others, there is still a proportion of small business websites that fall foul of some grave search engine optimisation errors. The absence of customer reviews or articles/blogs leads to websites being stale, barely updated and totally lifeless. In fact, there are still a number of local businesses relying on out-of-date SEO techniques – such as duplicating content across multiple pages. If your website is barely registering any traffic, then it could be because it’s full of hidden black hat techniques from yesteryear. Lastly, there can be misconceptions or misunderstandings over SEO terminology and what it means. If you don’t know your internal links from your backlinks, or if you remember the ‘domain authority’ being your favourite Star Trek baddies, then you need the help of a company providing SEO services in the UK. It’s vitally important that you approach an SEO vendor as soon as possible too. Big name national and international brands are beginning to tap into the importance of localised keywords – thus potentially relegating your business even further down the local rankings.
Thankfully, there are companies out there providing excellent local SEO website services UK wide to smaller, local businesses in need of a change. In fact, some of the best SEO services in UK territories are focused on helping smaller businesses grow their online presence. It’s not too late, nor too expensive, to turn your business’ online fortunes around.