What Bad SEO Looks Like In 2019
We spend a lot of time focusing on what good SEO looks like which is, of course, a good thing. But SEO isn’t simply ‘what works’ and ‘what doesn’t work’. In fact, badly done optimisation can end up damaging your website’s future success on Google search engine rankings. So what should you avoid in 2019? Or should you employ affordable SEO UK based services?
There are four key areas of SEO where mistakes are commonly made: content, backlinks, keyphrases and getting the basics wrong. Content in particular can really pose a problem – especially for those running smaller businesses. It can be hard to continually form new and interesting articles by yourself – which is why many turn to affordable SEO companies to help them write relevant and valuable content. Unfortunately, many who carry out DIY content creation who think they are helping their website’s rankings may actually be making it worse. This can happen via content being duplicated on a website or there just being too much content that offers little value. Google can see both of these trends and can punish your website accordingly. When it comes to too much poor content, Google’s Webmaster may notify you that your website has ‘thin content with little or no added value’. For duplicate pages, this can happen due to websites running multiple URLs that focus on the same keyphrase on their website – something that a good SEO company would avoid in 2019. Keyphrases or keywords can come with their own issues. Not only can too many pages focus on the same keyphrase, but website owners can be guilty of being complacent when it comes to keyphrases, or trying to focus on keywords that are out of their league.
Many companies can fall foul of trying to aim at keywords that have already been dominated by well-established businesses that have money to spend on fine-tuning and refining their SEO efforts. Smaller companies don’t have a chance if they spread their resources too thinly across keywords that already have a lot of competition. Instead, companies should focus their efforts on hiring an affordable SEO firm to help orchestrate their keyphrase strategy. However, keyphrases that are perceived to be performing well can also be ignored. As it is perceived that these keywords don’t need any work, they can fall by the wayside as companies focus on the keywords that do need work instead. This can lead to website owners focusing on the traffic they don’t have, instead of retaining what they have. Backlinks that direct to pages on your site that are broken can also be an issue and can affect your Google rankings. Finally, there’s getting the basics of SEO wrong. This can include building a website with an over-bloated SEO strategy, to being too risky with ‘far out’ SEO schemes, or to not even focusing on SEO when launching a website. This is why if you’re building a website, you should employ the services of an affordable SEO UK company.
If you run a small business and are worried about the cost of SEO packages, you can find affordable SEO UK consultant companies that work specifically with smaller businesses to design optimisation strategies that actually work for companies at the lower end of the income scale. Professionals can help rid your website of that bad SEO and keep your website on top of its optimisation game in 2019.