What We Know About Having The Best Site Structure

Site Structure

During a Webmaster Hangout session, John Mueller answered a question regarding a website that lacks conventional site navigation. This eventually led to the discussion of a meaningful site structure and its role in telling Google what a certain website is all about. Now, this is something that webmasters and SEO experts should pay attention to.

In the field of SEO, one strategy that has existed for a long time is having a flat site structure. This means that all of your pages are just one click away from the homepage. This strategy worked for certain search engines last 2002 but it never went mainstream. Today, a Theme Pyramid is considered to be a conventional site architecture. Here, the homepage acts as the top of the pyramid while the bottom part consists of many pages, very specific topics and long tail keywords.

Going back to the flat site structure, Google doesn’t know if the URLs here are related to each other, making it hard to understand the connection between the website’s content and context. So Mueller suggests that having a site architecture with meaningful directories or categories is ideal. This is because a website can be viewed by Google as a hierarchal structure that shows the main topic at the homepage and sub topics on the next level down. It can also be implied that meaningful categories inform Google and site visitors about the context of certain webpages.

Details from this post were gathered from https://www.searchenginejournal.com/site-structure-seo/292803/. For more information, click this link.

Getting your site structure and search engine optimisation strategies right are important steps to add value to the ranking of your website. To find out how we can help you with these, visit our company page today.