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What We Know About Off-Site Sentiment And Its Impact On Search Rankings

Off-Site Sentiment

Danny Sullivan from Google explained on Twitter that search rankings are not affected by off-site sentiment, so SEO experts and site owners shouldn’t worry about it that much. This is in response to a user who asked if Google has a sentiment search operator, as it seems like search algorithm recognises sentiment when ranking websites.

Sullivan clearly confirmed that Google doesn’t acknowledge off-site sentiment. He also stated that there’s also no operator for searching by sentiment. In other words, any negative chatter regarding a website will not actually impact its rankings. Similarly, positive press around a particular website will not influence its ranking position.

So for sites that are getting plenty of links because of bad press circulating in the news online, Google will just take these links into account. However, they won’t recognise the site is being linked to due to something negative. For this instance, a site will (in theory) receive some benefits due to the link signals but will not be affected by the negative sentiment.

Although Google is not able to recognise sentiments, it can be a good thing for businesses that are receiving unfair criticisms as their rankings won’t be affected.

This interesting SEO news came from https://www.searchenginejournal.com/googles-search-algorithm-does-not-recognize-off-site-sentiment/262627/. Head over to this link for more details.

While handling a site is not really a simple job, remember that you can also seek the assistance of an SEO company. Head over to our company page to find out how we can help you.

off site sentiment
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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