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What We Know About The Recent Study On Customer Actions In Google My Business

Google My Business

SEO experts and webmasters would benefit from a recent study about Google My Business, which revealed that businesses receive an average of 59 actions from their listings every month. This means that around 5% of listing views lead to a direction request, call, or website click.

The study took into account 45,000 local businesses as well as the insight trends of Google My Business in four countries and 36 industries. Through this, a benchmark for searches, actions, calls, photos, profiles and overall growth could be established.

Another key finding is that a business is found in 1,009 searches monthly or around 33 times per day. 84% of these searches are queries not about the specific name of a business, but for a business category instead.

Moreover, the study also noted that searches in Google My Business increased. From 2017 to 2018, direct searches grew to 38% and discovery searches to 6%. On top of that, websites received 22% more calls from their GMB listings as well as 29% more website clicks. However, direction requests decreased by 13%.

Through these findings, SEO professionals and webmasters are advised to have more images in their GMB listings to garner more views.

Details of this post were gathered from https://www.searchenginejournal.com/5-of-google-my-business-listing-views-result-in-a-customer-action/. Click the link to see more information.

The importance of acquiring local SEO services from skilled and reliable professionals in improving your website ranking cannot be set aside. Visit our homepage</a> right now and see how we can assist you.

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Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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