3 Simple Tips To Help You Win Your Local SEO Battle
As most businesses have become aware of the power of good SEO techniques, it's no surprise that there are local SEO battles happening up and down the country. Once the domain of the conglomerates, now even local plumbers and nurseries are battling over the local number 1 spot on Google. So here are three simple tips used by providers offering local SEO services London, Manchester, Glasgow and UK wide that will help small businesses stand out.
Firstly, try and get your business listed on as many external websites as possible. Directories like Google My Business, Yell and Yelp allow you to list your business for free. This will not only help increase your online presence, but it will also boost your local online marketing and your presence on Google. That’s because accurately listed details and citations from other websites will boost your business within Google's algorithms for determining results. Secondly, you need to get your meta descriptions and title tags correct. For those who aren't technically-minded, it's worth understanding what this means. To put it simply, this is the text that appears in the search engine results for your website. Go and type anything into Google, and the text you see in the results are the meta descriptions and title tags. In effect, this is like a small pitch or advert appearing on the search engine – it's your chance to tell potential customers about your business and what it does. This is done via HTML – a simple text-based language. But if this is sounding a bit too much, you could always consult an SEO company to help you understand these matters.
Taking a step back from the technical aspects of SEO, our third tip is something that everyone can potentially achieve – good online reviews. Recent surveys have shown that the vast majority of people trust reviews that they read online just as much as reviews from their loved ones or friends. That’s why it is so important to have a presence on the likes of Trust Pilot and Google My Business. These platforms allow your customers to leave a review – and they also allow you to respond to these reviews. Incredibly, it's estimated that if you ask your customers to leave a review, 7 out of 10 of them are likely to do so. Even the risk of the odd negative review, amongst a sea of positivity, is worth it. After all, the more people that leave reviews, the more people will see that you are an active, thriving business. Google has even implied that positive reviews may have an effect on your position within their rankings. So there you have it – three simple tips to help you win your SEO battles with competitors without the services of a local SEO firm. But don't be afraid to seek out local SEO services London or nationwide to help, if SEO is not your forte.
Small business SEO has become crucial to running any and all businesses in 2018. Local SEO services London or nationwide are like the modern advertising agencies and local newspaper adverts of 2017 – the money that good SEO can bring in is well worth the expense of SEO consultancy.