SEO – How It Can Work For You
Does your brand or business need SEO?
That can be better answered with another question – Are your target customers using a search engine?
More often than not, regardless of the industry, potential customers now search for a business online before making a purchase decision on any product or service.
This makes Search Engine Optimisation (SEO) of paramount importance, as it’s the basic requirement for your website if you’d like to appear on the first page of any search engine results – and indeed, at the forefront when it comes to your customers. At Position1SEO, we are one of the leading SEO companies in the UK and have considerable experience in the field.
Our experts possess intricate knowledge of the ever evolving and dynamic world of SEO. We have leveraged our expertise to help a host of businesses just like yours to beat the competition and achieve the number 1 spot on Google. For them, that’s led to a massive uptick in website traffic, revenues, and profits.
Will your business be next?
If you’re interested in finding out more about us, here are a few case studies.
SEO is a must for any business that wants to have an effective internet presence. The World Wide Web is a vast arena, and the unfortunate truth is that your website is just one among many.
You may have a terrific business model, and a fantastic website with packed with clear explanations of the service you provide, and even unmissable special offers, but if no one ever sees that website, it’s simply not going to benefit your business.
When most people search for a business in a specific sector nowadays, they type a generic search term into Google or a similar search engine to bring up a list of relevant results. If you want potential customers to see your website, you really need to appear on page 1 of Google’s search results.
Search engine optimisation is the best way of climbing the rankings, but it’s a complex area and many people find it difficult to ensure their website is optimised sufficiently to appeal to Google’s algorithms. It’s not just that people struggle to work out what Google places the most emphasis on when it’s scouring the web to match websites to a search term. It’s also the fact that SEO changes on a regular basis.
There are very few hard and fast rules when it comes to optimising a website. As soon as Google comes up with a new algorithm, unscrupulous SEO outsourcing companies are working to find a way to get round them.
That means Google is constantly upgrading its search engine to make sure it’s providing its users with the best possible search results. This can make it even harder for companies trying to optimise their own websites to keep abreast of the changes, not least because they’re trying to run a business at the same time.
Fortunately, there are organic SEO packages available from experts, and one firm that offers packages like this is Position1SEO.
Benefits Of SEO
In today’s world, businesses can’t grow without SEO. Almost all paying customers are using search engines and social media to look for the products and services they want. How can they find your brand if you don’t build a strong presence online?
One of Position1SEO’s goals is to help clients build trust and credibility, and to do this, you need a good-looking website with effective user experience. When visitors click through to your website, they should be welcomed by an easy-to-navigate user interface and relevant content that answers their queries.
Optimal user experience plays a highly important role in achieving organic rankings and maximum visibility. And complying with Google’s algorithms is a must, because their search engine knows how to distinguish between favourable and unfavourable user experience. It’s the former that is the key to your website’s success.
To win your target audience over, you need to create the impression that your website is the best information source for searchers’ queries. With well-written content about your products and services, your target audience will trust your brand name and will hopefully even recommend your services to other friends online.
To build an authoritative website, our SEO experts use quality backlink profiles, study user behaviour, and optimise your web pages and content. These are done consistently to build authority and credibility among your website visitors over time.
Brand authority and credibility don’t solely depend on quality products and the best customer service. First-class SEO will give your website the push it needs to start you in the right direction, but it will take time, patience, effort, and commitment before you can establish a strong presence online.
Affordable SEO From Position1SEO
Here at Position1SEO, we are completely focused on building long-term success for our clients in terms of sales and marketing. We provide in-depth analysis at the outset which reviews the state of your competition, finds the best keyphrases for your business and builds a well-developed strategy.
On a monthly basis, we provide reports that give you a detailed overview of the current position and allow us to continually modify our strategy so that we can achieve the results you need.
We offer a range of SEO packages, so you can pick the number of keyphrases you want and the price that suits you. You’ll find that we aren’t the cheapest SEO company around, but that’s because we understand the service you require can’t be provided by cheap SEO staff and automated software. Unfortunately, this is one area where excessively low prices are a false economy.
If you are looking for affordable SEO that will get you to the top of the rankings without using hidden backlinks and text, as well as ensuring that your website remains professional and you don’t get penalised by Google for dodgy practices, then Position1SEO is the right SEO agency for you.
Our SEO consultant uses only white hat techniques to boost your Google ranking. We focus on great content built around carefully targeted keyphrases, using this as the backbone of everything we do. We keep up-to-date with all the changes Google makes and ensure that we adapt to them so that you won’t have to worry about this side of your business.
What’s more, we understand that you don’t just want visitors to your website; you want paying customers. So we specialise in Conversion Rate Optimisation that transforms clicks into sales. When you choose Position1SEO to help with your search engine optimisation, you really do get the complete package.
Our main philosophy when it comes to search engine optimisation is to pursue long term results rather than short term gains. This doesn’t mean to say that we don’t expect to make a difference to your business quickly; but rather, we understand that any improvements made need to be permanent, not fleeting.
Many of our customers have been absolutely delighted with the uplift in profits they’ve experienced as a result of the improvements that we’ve made, and you can read more about them on our website, along with a more in-depth explanation of what we do.
If you have any questions, or would like a free no-obligation quote for SEO for small business concerns or larger companies, then please don’t hesitate to get in touch. You can phone 0844 556 5564 or email us at firstname.lastname@example.org. Let us use our extensive experience in SEO to boost your business. We’re confident you won’t regret it.
FREQUENTLY ASKED QUESTIONS
What is SEO?
SEO stands for “search engine optimisation.” It refers to the practice of boosting website traffic and highlighting your brand by building organic search engine results to increase sales. If you practise good SEO – what are known as white hat SEO techniques – then you can avoid Google penalties while attracting more paying customers to your site.
Does SEO still work?
Yes, SEO is still very much important to any industry. It’s one of the most efficient way of promoting your products and services on the Internet. What’s more, it achieves long-term results – something that other marketing strategies can’t do. Just make sure that you work with an agency that has search engine optimisation expertise for the best results.
Will SEO exist in 5 years?
SEO will always be a major part of the digital marketing industry. Within the next five years, search engines and social media will merge, and these two will be an important ranking factor in the future. Moreover, the SEO industry is always changing, and so you need to adapt to the updated algorithms to stay ahead of your competitors.
What are SEO tools?
SEO tools are crucial to analysing search engine ranking keywords and web pages, as well as backlinks. They also give you invaluable information, not only on your website but also on where your competitors are at right now. Always make sure that the search engine optimisation professionals you’re working with use accurate SEO tools for better results.
How long does Google SEO take?
Google SEO is not a one-time thing. It usually takes around four to six months of continuous SEO work before you start to see results. However, once things starts moving in the right direction, your SEO will gain momentum, and you’ll start to see dramatic improvements.
Do I need SEO for my website?
Your goal as a business or website owner isn’t just to drive traffic to your website. The main aim of SEO is to turn website traffic into paying customers to increase your revenue. To do this, you’ll need to ensure that your website meets your visitors’ needs. It’s also crucial to establish trust among your potential customers so that they’ll feel confident in buying your products and services.
How many SEO keywords should I use?
The number of SEO keywords you’ll use will be based on your budget and your timeframe. Our SEO services include a free in-depth SEO audit, so we can provide you with the best advice about the number of keywords you should use to boost your traffic and your paying customers.
What is the difference between on-page and off-page SEO?
On-page and off-page are the two main categories of SEO. On-page SEO refers to the optimisation of your webpages and content so that Google and other search engines can easily identify information from them to show users who are looking for relevant answers to their queries. Off-page SEO, on the other hand, includes inbound links, citations, and any other tasks that make an impact beyond your website.
What is SEO ranking?
SEO ranking refers to your site’s position in the search engine results page (SERP). Reaching the top of the SERP is one of the main goals of SEO, as search engine users usually only click the links that appear towards the start of Google’s search results pages.
What are keywords in SEO?
Keywords should be the words that summarise what your content is all about. They’re the words that searchers type into search engines to get answers to their questions (also known as search queries). Always work with people who are skilled in search engine optimisation so that they can conduct accurate keyword research for your content.
Goals of SEO Marketing
The main goal of SEO marketing is to locate problem areas, usually the negative issues that your website visitors encounter when visiting your website. A reliable SEO agency should be able to find a way to fix your website issues.
Most businesses get frustrated because they can’t get people to visit their website. This is one problem that most SEO marketers face at the outset. One of the best solutions to address this is through the right use of keywords. For instance, to get people to visit your website, you need high-ranking keywords that tell the search engines what your content is all about.
It’s also important to employ SEO marketing tracking tools that can help you market your brand on the Internet. These tools can give you insight into the best keywords to use, as well as the trending content that you should be presenting to your visitors. You’ll also find out how fast trending content can change in the digital world, and therefore adapt to these changes.
Best SEO Practices For Blogs
Blogs are one great way to provide your website visitors with interesting and informative content that’s relevant to your products and services. If you want your blogs to be more effective, you should take keywords into consideration.
Along with engaging and compelling headlines, the right keywords guide searchers towards your product and services. After all, these words are the ones they type into the search engine to get answers for their queries. That means it’s worth making sure you insert your keywords into some of the important headlines in your blog.
For instance, include your focus keywords or similar search terms in your subheadings or H-tags. These are important because they’re the ones that tell Google what your content is all about. You could also add keywords to your image alt text to help search engines crawl your blog posts better.
Aside from subheadings, adding focus keywords into the first paragraph of the article helps, too. However, you need to be proficient in search engine optimisation as well as in content writing because the challenge here is to make sure your articles, blogs and so on still sound natural and the thought train flows easily from one paragraph to the next. Content must be readable and informative while still being optimised for the search engines.
How To Pick Your First SEO Keywords
When it comes to choosing SEO keywords, you first need to have an in-depth understanding of your goals. The main aim of an SEO specialist is to drive organic website traffic to a website and turn visitors into paying customers, but as a business, you’ll need to be more specific.
For instance, you need to think about how quickly you want to see results and how long-lasting they should be. If you want a long-term strategy, it may take a few months before you start to see meaningful results. However, if you want to get results fast, our search engine optimisation firm suggests that you go for higher-volume keywords that have lower competition.
Next, you need to know whether your content is relevant or not. You should determine whether your website has a specific niche, or whether you can blog about anything under the sun. More importantly, you need to have a profile of the kind of people who are visiting your website.
You should also understand the kind of traffic you’re trying to attract. Are you just focusing on building brand awareness or do you want visitors who will buy your products or services to earn your business money?
If you’re interested in affordable SEO packages that can help you choose the right keywords for your content, just give us a call. We go out of our way to boost your website rankings and traffic.