What Does An SEO Specialist Do?
SEO stands for Search Engine Optimisation, which is the process by which you can increase your website’s visibility for relevant search results so that your customers and potential customers can easily find your products and services online. An SEO specialist is someone well-versed in the intricacies of this process, and they are responsible for improving your website to achieve better rankings in the search engine results pages.
It may sound simple enough, but a lot of work is necessary to implement a good SEO strategy. Before hiring an SEO specialist to help with your optimisation efforts, you must first have a clear understanding of their capabilities.
You need a professional who can utilise the best SEO techniques to drive traffic to your website. Moreover, you need an SEO specialist who understands the behaviour of your target audience on the Internet.
To give you a better idea, here are some of the things that Search Engine Optimisation experts do:
- Make decisions and solve problems
Technical SEO specialists make decisions and solve problems when it comes to increasing your website’s traffic. They are very flexible and can easily adapt to the fast-paced changes in SEO trends.
For example, when Google announces changes to their algorithm, a Search Engine Optimisation specialist quickly and confidently changes their strategy to follow suit and to continue to achieve the best results. Staying up-to-date on an ongoing basis is important so that prospective customers will always be able to find your site online, no matter what happens.
As Search Engine Optimisation professionals, all our team at Position1SEO utilise our decision-making skills to develop highly engaging and quality content. We will then incorporate those specific keywords or phrases in your content that will increase the number of visitors to your website.
Because our duties are very wide in their scope and require a lot of time and commitment, we have developed excellent time management skills. Rest assured, we can provide your website with timely and interesting content!
- Optimise your website to be search-friendly
We are responsible for ensuring your website shows up at the top of Google UK’s search engine results. We analyse, review and implement changes to your web pages, as well as optimising them for search engines.
As a part of our services, our technical SEO specialist will do the following to optimise your website pages:
- Provide appropriate meta tags, headers and alt tags for your website that contain relevant keywords for your site
- Link the internal pages of your site
- Work with a website developer to improve your website’s speed and usability
- Build a link-building strategy
An SEO specialist’s link-building strategy is a crucial element in your company’s marketing efforts. Simply put, link building is the process of getting relevant websites to link back to your site. An effective link-building strategy will help drive traffic to your website and increase its overall web authority.
As one of the cornerstones of effective SEO, link building has a significant influence on your page rankings. Websites with more backlinks tend to earn higher spots in the search results, which is why SEO specialists analyse and use backlinks and keywords that are relevant to your business.
- Maximise the power of social media
Social media can drive organic traffic to your website, which can impact on your website’s SEO optimisation. Our organic SEO specialist will, where desirable, work closely with a social media manager, because your activity on these platforms significantly affects the performance of your website in search engines.
Your business’s social media pages will help your brand gain more exposure. It’s essential that your company Twitter, Facebook, and LinkedIn accounts are showing your brand in the best possible light and nurturing relationships with your customers.
Most of the websites that rank highly in search engine results pages have a strong social media presence. An SEO specialist is involved in your company’s overall digital marketing strategy, so will also work on your presence in social media. When good SEO and digital marketing techniques work well together, more prospective customers will visit your website, and many will even become paying customers.
Keep up to date with trends
SEO specialist services also include using SEO trends and best practice research. Technical SEO specialists use that research to tweak their SEO strategy when necessary so that your business always stays up to date with the latest changes.
Aside from researching SEO trends, our Search Engine Optimisation specialists analyse search engine result pages to see how your website ranks and to understand the intent of the people who are performing these searches.
We also conduct extensive keyword research to find out which relevant keywords have the highest volume search online and see whether they organically fit with the content of your website.
Where To Find SEO Specialists In The UK
Whether you are in e-commerce or want to maintain an online presence for your business in the UK, enabling your target audience to find you on the Internet is one of the key challenges you have to address.
A trusted and knowledgeable Search Engine Optimisation company like Position1SEO can help develop an effective SEO strategy to give your website traffic a much-needed boost.
For businesses who want to jump-start and improve their existing online digital marketing strategies, Position1SEO can help convert website traffic into sales. With our affordable SEO services, we will help you build a strong online presence and brand authority that will make your customers feel confident in buying your products or services.
It doesn’t matter whether your business is big or small; our team of SEO specialists at Position1SEO will take your business to the next level without draining your bank account. We will help drive your business’s growth and ensure that you get a high return on your investment.
As the UK’s #1 ranked SEO company, you can trust us to ensure your website reaches the top rankings on Google. What’s more, we only use white hat SEO methods to do this. This means that we play by the rules to ensure that our clients’ websites don’t receive any harsh penalties from Google. Rest assured that you will see an increase in organic traffic when you work with us!
We’d love to work on a project with you. Call us on 0141 404 7515 or email us at firstname.lastname@example.org, and receive a free SEO audit!
FREQUENTLY ASKED QUESTIONS
What are the different types of SEO?
There are three types of SEO that our SEO specialist services can offer you, in order to provide a well-rounded organic search strategy:
- On-page SEO
- Technical SEO
- Off-page SEO
When you break down your SEO strategy into these three categories, it will be much easier to organise and execute your optimisation plans.
What are SEO skills?
‘SEO skills’ refer to the ability to carry out SEO services for websites. Search Engine Optimisation means increasing the search rankings of a website through unpaid methods (as opposed to paid advertising). Website traffic generated through SEO is known as organic traffic.
Is WordPress the best for SEO?
WordPress is the industry-standard Content Management System (CMS) for SEO. It comes with many SEO-friendly themes, plugins, and tools that make optimisation a lot easier to carry out. Using WordPress’s impressive SEO features can bring your website one step closer to the top of Google’s search engine results pages (SERPs).
What is an SEO Title?
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on SERPs and are clickable headlines for given results. They are important for usability, SEO, and social sharing.
How does Google use SEO?
Search Engine Optimisation (SEO) is the practice of optimising sites to make them appear in a high ranking position in organic search results. For a website to rank highly in Google search results, our Search Engine Optimisation professionals will aim to shape it according to Google’s algorithm.
What is an on-page SEO score?
A website’s SEO score is a measure of how well the user-facing and technical aspects of your website contribute to Search Engine Optimisation. Your site’s final SEO score is determined by its performance in four subcategories: Technical, Content, User Experience, and Mobile.
What is the difference between on-page SEO and off-page SEO?
On-page SEO refers to the factors that you can control on your own website, while off-page SEO refers to page ranking factors that occur outside your website. An example of this is backlinks from another site. It also includes your promotional methods, taking into account the amount of exposure your business gets on social media.
What is the most important part of SEO?
Providing your target audience with the information that they are looking for is the absolute key to effective SEO. A Search Engine Optimisation specialist knows how to build websites for users and not for search engines.
Is SEO a skill?
SEO is a fundamental skill needed in a marketer’s arsenal. It’s important to have a good understanding of SEO’s technical aspects. Optimising websites for search engines is not solely the responsibility of an SEO specialist UK. Other roles that interact with a website are also responsible for SEO.
Does changing the page title affect SEO?
The simple answer to this question is yes, changing title tags can cause a page ranking to drop. However, if Google sees consistency between the title tag and the content on the page itself, there’s a good chance that the page ranking will not go down.
The Four Eras of SEO
The rise and fall in popularity of different SEO techniques can be used to define four eras of search engine optimisation:
- Prehistoric SEO
- This first era of search engine optimisation was characterised by tech and meta tags. During the Prehistoric SEO era, search engine optimisation was mainly handled by the IT department of a company.
- Industrial SEO
- The Industrial SEO era saw SEO proving its worth and attracting the attention of marketing departments. Technical SEO specialists built processes and teams around the mass production of links via directory sites, article sites and press release websites to cash in on this interest.
- Renaissance SEO
- During the Renaissance SEO period, search engines got better at spotting links genuinely created after editorial consideration. In response, an organic SEO specialist worked on getting editorial links from well-known editorial sites.
- The Renaissance SEO era was marked by a focus on quality content. However, over time, this also led to the rise of ‘influencers’ and paid blog posts which has long been a cause for debate among many marketing experts.
- Enlightenment Era
- The Enlightenment SEO era shifts the focus towards user experience. Considerations of the users’ experience are slowly becoming a more significant factor in search engine optimisation.
- For example, a local SEO specialist who understands your target audience will also consider the user experience of a blogger or other publisher before planning an outreach campaign with them.
Finding The Best Search Engine Optimisation Company
Hiring top quality SEO professionals will be a massive help to your business, so you should work with an SEO agency that truly lives and breathes their craft.
As you look for agencies to work with, it is a good idea to trust word of mouth recommendation. This is one of the most reliable sources that you can tap into when you are looking for an agency that offers the best SEO services.
A good SEO agency is one that also tracks your data. As a Search Engine Optimisation company, they should know how to track and measure your data so that you can make better-informed and data-driven decisions for your website.
Data that your agency ought to be tracking should include phone calls, click-through rates and site visits.
Benefits Of Hiring An SEO Expert
Many people believe that SEO is an easy task and that they can do it for themselves. However, there are many aspects of SEO that really, only an expert can handle. Here are five benefits of hiring our Search Engine Optimisation experts:
- Get professional assistance
- SEO experts have thorough knowledge based on the proven techniques that need to be implemented to achieve excellent results. We ensure we keep fully abreast of the changes to search engine algorithms and ranking criteria that can affect your website.
- Achieve high SERP rankings
- With proper SEO, your website will rank among the relevant top search engine results pages (SERPs). Our Search Engine Optimisation consultants can also ensure your website targets the most relevant keywords, loads faster, and competes actively with your other rivals in the market.
- Help you focus on your business
- Many tasks have to be done in SEO, and these require a lot of time, effort and concentration. Outsourcing this job to our SEO specialists will leave you with more time to focus on your primary business.
If you need our SEO services, just give us a call! We will be happy to provide you with a free, thorough SEO audit and quotation.