What To Consider When Looking For Affordable SEO
Most people have two assumptions about SEO – firstly, that SEO is a highly complex process; and secondly, that hiring a professional who executes affordable SEO just isn’t possible.
The first assumption might be true, because SEO requires considerable knowledge and expertise to execute well; but the second is not necessarily true at all!
Most other SEO companies take unfair advantage of clients with little to no experience in SEO and charge them exorbitantly high prices.
But at Position1SEO, we are changing the status quo with affordable SEO. Finally, you’ve found an SEO company that believes in fair pricing and transparency. With our SEO services, even small and medium businesses on limited budgets can rank #1 or on the first page of Google!
Affordable SEO is something every business out there is looking for. An effective online presence that is visible to prospective customers is essential, not least when it comes to Google, which dominates the search engine market. As of October 2020, an estimated 88% of users turn first to Google as a matter of course, whether they’re looking on the Internet for new tyres, for professional services from a solicitor, or to book a holiday.
So for companies and others selling goods or services, appearing in Google’s search engine results is paramount if they want their businesses to grow. But simply appearing in the search results is not enough: what you want is to come high up enough in the rankings for people to gravitate naturally towards your website.
Research shows time and again that internet browsers very rarely venture beyond page one of the results they’re given. At a push, they may venture onto page two or three, but on the whole, it’s estimated that between 71% and 92% of searchers will click onto one of the results on the very first page. So it’s no wonder that every business is looking to gain the top spots in that list of results.
However, the number of websites on the Internet is vast, making the potential competition huge. And Google is becoming increasingly smart at divining users’ intent, changing its algorithm – and therefore its criteria for ranking web pages – on an almost daily basis. There’s no wonder that businesses trying to stay ahead of the game are now more willing than ever to outsource their SEO. If you need legal services, you don’t try and learn the law yourself; and it’s the same with SEO. It’s a complex field, and if you want to see it make a positive difference to your online presence, an expert is what’s required.
But if there’s an SEO bandwagon, then there are plenty of self-proclaimed SEO providers out there who have been more than willing to jump on it. It’s all too easy to find plenty of cheap SEO packages out there, but are they equipped to meet the challenge that SEO can present? It’s been a while now since Google upgrades like Caffeine, Panda and Penguin shifted the emphasis from sheer quantity of content, keywords, and backlinks to quality in all these areas. Many SEO providers and businesses were caught out by changes to the search engine’s algorithm that saw their sites’ rankings plummet.
That doesn’t seem to have stopped some of these providers at the cheaper end of the SEO scale from using old methods, and unsurprisingly, their clients don’t and won’t see any benefit from the money they’re spending on what they think is affordable SEO optimization. Worse than that, in some cases, techniques like link farming and keyword stuffing can actually be harmful to your rankings.
What Google wants is to find genuine information to answer its users’ search queries. If the search engine thinks your website is just trying to pay lip service to search engine optimisation or are even trying to manipulate the search results in a way that is detrimental to its users, then sometime in the very near future, you will suddenly find that you lose any gains you might have made. What you need is to find an affordable SEO firm that understands how SEO really works and can give you proven results on a longer term, lasting basis.
SEO That Works For You
Naturally, you’ll be looking for search engine optimisation that works for your business, but what does this actually look like? You want your Google ranking to improve. You want a website that sparkles with great content and genuinely divines your ideal customers’ intent so you can ensure that you won’t be penalised by Google. But with a limited budget, you want SEO that is affordable. That’s rarely the cheapest option, but at the same time, if the best SEO costs you more than it brings in, even if you get to the top of page one, then it’s still not a worthwhile investment.
Position1SEO can provide what you need in terms of affordable SEO in the UK that will in time naturally equate to an effective business. We offer our years of SEO experience without you needing to part with more money than you can afford. We are certainly not the cheapest SEO provider out there, but that’s because we know that it simply isn’t possible to get great long-lasting results with cheap staff and voluminous overseas backlinks. What we do instead is to strike a balance, ensuring we provide you with an affordable SEO service of the highest quality.
Here at Position1SEO, we treat every client as an individual. We perform an in- depth analysis of your current web presence at the beginning of our partnership to enable us to compile an SEO strategy that will work for your business. This will hinge on great content, and we will work with you to find the best keyphrases to bring traffic to your site. We will also analyse your competition.
We will then provide you with monthly updates so you can see the difference we’re making on an ongoing basis. This reporting cycle performs two functions. First, it allows you to see the changes we’re making and the effect that is having so that you can have confidence that you’re not just paying for affordable monthly SEO, you’re also receiving a worthwhile service. Second, it allows us to see what is working and what isn’t and make any necessary adjustments. Our strategy is never fixed in stone, which means that we can and will tweak or alter it to something more effective if need be.
The final, and arguably most important, part of our service is Conversation Rate Optimisation. This adds a dash of digital marketing know-how to the mix and ensures that you don’t just get additional clicks on your website, you get new paying customers. This is an area of our service that many of our clients are delighted with, as you will be able to see if you read through a few of the testimonials on our homepage at https://position1seo.co.uk/.
As well as reviews from past and present customers, we also provide a lot more information on the SEO packages we offer, along with further detail on how we achieve our impressive results. Why not take a look, decide what would suit you, and get in touch for a free, no-obligation, and affordable SEO quote? If you are looking for quality results that come with longevity, guaranteed to push your business up to the next level, then you have come to the right place.
Call us today on 0141 404 7515, tell us more about your business and what you want it to achieve. With over a decade’s worth of experience in the field, Position1SEO provides affordable search engine optimization that can really make a difference.
FREQUENTLY ASKED QUESTIONS
Is SEO affordable for business today?
Good SEO will translate into a great return on investment, more than paying for itself and generating increasing profits besides. Affordable search engine optimization that can achieve this is out there, but you’ll need a degree of patience to start to see results and should continually monitor those results to make sure you stay on track.
What is SEO in 2021?
Cheap search engine optimisation can focus on mass link building, generating bulk content, and throwing in a few keywords, but this isn’t likely to hack it in 2021. SEO is now more about mining ideal users’ intent, creating content that really answers searchers’ queries, and demonstrating yours is an authoritative voice in your field.
Why is SEO important?
With SEO, you aren’t just optimising for search engines, it’s also for the people who use search engines to find information, goods, and services. SEO is a marketing strategy that helps you answer the questions your ideal customers have and therefore increases the flow of organic traffic to your website. Done right, it then converts them to paying customers.
What are SEO tools?
SEO tools help you analyse your web pages’ current position and identify what changes can be made to raise those pages higher up the search engine ranking. Many are available and focus on areas like keywords, backlinks, and insights into how your competitors are doing in SEO terms. Affordable SEO services have access to all the best tools like this.
What is an example of SEO?
SEO fulfils the criteria that search engines have determined make websites useful to users. Google ranks websites against over 200 different criteria covering everything from users’ experience to the quality and utility of the content you’ve added. A slow-loading page, for instance, scores poorly. Optimising your page with keywords and clearly telling users what it’s about gets a higher rating.
How do you rank first on Google?
While Google doesn’t publish all its algorithm criteria, it does offer useful guides to improving SEO. Use these and other reliable sources to target your on-page, off-page, and technical SEO. Work with a reputable agency that charges a reasonable cost for search engine optimisation, can demonstrate positive results, and will track the progress you’re making monthly.
When should you use SEO?
If you want your website to be visible to potential customers, use SEO. It’s the best way to appear and stay at the top of the search engine rankings and increase traffic. SEO isn’t simple – you need a comprehensive SEO strategy that includes off-page SEO to give your web presence authority. Find the most affordable SEO agency for your budget.
What is SEO content?
SEO content helps search engines match quality content to users who are looking for it. Google grades content according to a host of criteria, including relevant keywords, clarity, readability, authority on the topic, and so on. Great SEO content increases a page’s visibility in organic search results.
How is SEO important in digital marketing?
SEO is an essential component of any digital marketing strategy. It increases your website’s visibility, so generates higher user traffic. It can help convert that traffic to customers and give you the edge over your competitors. It can enhance and promote your brand and over the long term, generate a great ROI.
What are the types of SEO?
A successful SEO strategy encompasses three areas of SEO: on-page, off-page and technical. Broadly, on-page covers content and user experience; off-page creates authority from external, trusted sources; and technical SEO increases visibility to search engines and others. Address all three types to gain higher rankings in search engine results.
Finding Affordable SEO Services
Assess what you’re already doing to identify gaps and areas for improvement. Think about your goals and look for SEO agencies that offer a menu of services, so you’re only paying for what you need.
Obviously, you’ll want low price search engine optimisation, but do check the reputation and past results of any company you’re thinking of hiring so you aren’t wasting money on SEO services that can’t deliver. Never opt for the cheapest quote: you’ll just be throwing money away on ineffective practices.
Always look for white-hat techniques – black-hat practices will only harm your ranking in the long run.
Investing In Professional SEO Services for Your Business
Without a huge marketing budget, SEO can rarely be done cost-effectively in-house. Hiring professional SEO services means you benefit from years of experience and knowledge of even the most technical aspects of SEO.
Great SEO agencies can not only increase traffic to your website. They can also convert site visitors to paying customers. What’s more, affordable SEO professionals can also enhance your brand and authority in your industry and help you build a following of loyal customers.
Optimising Your Website Affordably
Hiring low-cost search engine optimisation specialists can get you the results you want, faster. Here’s how:
- First, set your budget for SEO. Identify goals for the project.
- Next, make a list of possible agencies to hire. Research each by checking reviews and testimonials; their portfolio of clients; and their expertise and experience.
- Talk to each one on your shortlist. Are they clear about their methods and do they promise the right results in realistic timescales? Can they offer services tailored to your specific needs and are they easy to communicate with?
- Lastly, check if they monitor and report on results regularly.
Effective and Affordable SEO for Your Business
Choose an affordable SEO management agency that really gets to know about your business. It should first audit your current web presence to clarify what’s working and what’s not, then draw up a tailored plan to address issues.
Don’t hire an agency to work on your website alone. Your overall web presence is vital. Good SEO practitioners will include social media and creating authoritative backlinks in its services, as well as improving local SEO by engaging with online directories like Google My Business.
Hire white hat, not black hat techniques; and monitor their progress routinely.
Small Business SEO
SEO gives your website increased visibility to search engines. If you aren’t seen and indexed by the likes of Google, then your customers won’t find you online either.
- Use tools like Google’s Search Console to ensure all pages on your website are visible and find out how well they’re currently doing. This will also flag up areas that need addressing to improve your ranking.
- Add your business to Google My Business and keep it up-to-date.
- Hire an SEO agency charging a fair cost for search engine optimisation to identify the right keywords for your business and make your site SEO-friendly.
Now that you know that finding effective yet affordable SEO plans is possible, why not contact a company that’s been offering the latest and best in SEO practices for over a decade? Call Position1SEO for a free site audit and get your SEO working for you.