3 Things You Can Do To Optimise Your Crawl Budget

Crawl Budget

Many SEO experts and webmaster often overlook their crawl budget since it is not actually a ranking factor, according to Google. However, this should not be the case since it is still good for conversions as well as the website’s overall health. Here are some tips on how to properly optimise your crawl budget:

  1. Do not allow HTTP errors to consume your crawl budget

Aside from hurting your crawl budget, 404 and 410 pages also negatively affect your user experience. Therefore, they must be fixed right away, preferably through tools like Screaming Frog.

  1. Do a sitemap update

With an updated sitemap, bots can easily understand where your internal links lead. Just remember that it must always correspond to the newest uploaded version of robots.txt and that the URLs you will use are those canonical to your sitemap.

  1. Keep an eye on redirect chains

One or two 301 and 302 redirects will not hurt a website that much, but a huge number of them definitely can. This can lead to search engine crawlers to stop crawling even before reaching the pages you want to be indexed.

With all of these in mind, SEO companies and webmasters have no more reason to neglect to optimise their crawl budget.

Details of this post were gathered from https://www.searchenginejournal.com/optimize-crawl-budget-seo/. Click the link to see the full article.

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crawl budget
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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