4 Essential Parts Of Any Good SEO Marketing Strategy In 2021
- 20 January, 2021
- Jason Ferry
- Professional SEO Consultant
SEO marketing in 2021 is undeniably different from last year. Digital marketers and webmasters are now looking for the latest SEO marketing strategies to achieve new goals and targets this year. And for businesses who have suffered from profit losses due to the pandemic, getting things right is even more crucial.
Although there is a wide range of different methods to try, many professional SEO experts will agree that any good strategy will consist of the following parts:
- Analyse Data
Online businesses skip analysing data most of the time because in-depth research to get things right from the beginning. Though time-consuming, a business’s historical performance data should be the backbone of their marketing strategy.
Businesses should study previous social media campaigns and how these affected their site traffic, as well as analyse metrics from their content engagement, paid media buys, open and click rates, and more. Most importantly, they should focus on the data that is most relevant to the business.
Experts in SEO marketing suggest that businesses look for spikes and valleys in their data, as well as CTR averages, dwell time, scroll depth, and more. The best course of action lies in these numbers, and analysing them will help businesses strategically plan for 2021.
- Validate Buyer Personas
Most businesses set their buyer personas once but never update them again, which is something that SEO marketing specialists always need to fix. Customer behaviour and market trends are always changing, so buyer persons should be updated on a regular basis.
SEOs suggest that companies revisit their personas regularly to confirm that they are still valid buyers. If the researched data states otherwise, businesses should stop investing time and money in an audience that does not want any of their products and services.
Site traffic can also be a major factor in identifying any sleeper audiences and catching their attention. While validating existing buyer personas, it is also a good decision to try and target newer audiences in the meantime.
- Figure Out The Objective
A company should have an overall strategic objective regarding every action that it makes, whether it is to provide customers with an excellent customer experience, grow their revenue, and more.
For instance, if a company wants to be the best choice for their customers, they must strive to improve their site’s experience, boost return traffic rate, streamline checkout processes, and more. It’s also worth noting that businesses should stick to achievable and realistic goals.
- Map KPIs To Actions
After determining objectives, a business should develop its key performance indicators, or KPIs. Instead of having vague goals, it’s best to set specific values that need to be met.
For instance, if a business wants to increase their site traffic, they can set “20%” as their goal bounce rate reduction. It doesn’t necessarily have to be percentages either; a business could aim to reduce the number of steps to checkout by 2 or something similar. Specificity is what matters here.
It is also worth noting that one should map their KPIs to actions to achieve their goals. For instance, they could conduct social media traffic campaigns or regularly write blog articles and share them on social media to increase traffic.
After everything has been done, you should start putting your planned SEO marketing strategy into practice. You could adopt a trial-and-error approach and tweak things as necessary as you go along. The great thing about SEO is that people are always testing out their strategies.
Here at Position1SEO, we have an experienced team of SEO experts who can execute your marketing strategies for you. We can also provide you with up-to-date marketing strategies so you do not have to spend too much time doing such tasks. Instead, you can place your full focus on making the right corporate decisions on how to grow your company even more.
We are experts in content writing, webpage optimisation, and more. We also offer our clients a free in-depth SEO audit to identify what needs to be fixed for the best results.
If you’re interested in our SEO audit, feel free to dial 0141 404 7515 or write to office@position1seo.co.uk.
