4 Excellent Guest Posting Tips To Boost Your Brand Value
- 22 January, 2021
- Jason Ferry
- SEO Content
Guest posting has always been a part of SEO content marketing. Today, professional marketers use this type of SEO marketing strategy to build their brand instead of solely for link building purposes, which was the trend in the past.
There are several posting tips that can drive SEO value to a website while building brand reputation as well. Below are some of them.
- Focus on your niche
There are different kinds of marketers with their own particular niches. For instance, digital marketers usually focus on writing relevant content for their business, while video marketers are into providing guest content about video marketing.
The key is for marketers to stick to their expertise. If a marketer creates content for a wide variety of topics, they are risking their brand reputation as this can confuse the search engine when their website content is evaluated.
Therefore, one should choose which niche to guest post for. If a marketer’s focus topics for guest posting are productivity, time management, and content creation, then it is better to just stick to those three.
If the same marketer also works for a different, completely unrelated sector, like something related to vehicles, they shouldn’t try to guest post for that area even though they are technically knowledgeable.
- Create evergreen content
When guest posting, SEO marketing experts must write content that will still be relevant even after many years. They should not miss out on the opportunity of writing newsworthy topics, of course; however, guest posting is different. The goal of guest posting is to create content that will be long-lasting instead of going for a short-lived spark.
This content marketing strategy is challenging for most writers, but the best tip is to write content that is 10 per cent trending or newsworthy, while the rest should be evergreen in nature.
- Target high-quality websites
Marketers usually focus on the domain authority (DA) of a website; however, a website’s strength and relevance do not entirely depend on this single element.
Today, many websites have higher DA but with thin copy, caused by too many irrelevant external links. If an SEO mistakes a high DA for a strong, relevant website, it is just going to be a waste of their guest posting efforts.
Therefore, businesses are encouraged to look for high-quality websites that have a lot of reputable content written by professional content writers. To make their SEO content marketing a success, there are two things to consider: traffic metrics and if the website in question buys links. Checking the website’s link profile or hiring a professional SEO can help improve their brand reputation as well.
- Build a relationship with other websites
After finding a high-quality website, marketers make sure that their guest posts resonate with the audience. If it does, then they should do everything they can for that website.
Some SEOs do not use this marketing strategy because of the diminishing value of more links. Usually, guest posts feature a link in the writer or contributor’s bio that redirects the readers to their home page. This means that the first link mentioned is the strongest among others, and the following URLs have a diminishing return on value.
However, the goal is not to promote a link, but to provide readers with compelling content. If you’re working with a prominent publication and influencing its audience in the process, you can do wonders for building your brand.
Here at Position1SEO, we are knowledgeable and highly experienced in guest posting and other link building tasks. We make sure that our published content is relevant to your business’ products and services while still being informative enough to catch the readers’ interests.
Our goal is not just to focus on the link value, but to build your brand as well. By using white hat SEO tactics, we will write valuable content that resonates well with your audience.
If you are interested, you can write to office@position1seo.co.uk or call 0141 404 7515. Work with our professionals today!
