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4 Things That Usually Cause A Website Migration To Fail And How To Address Them

Website Migration

SEO experts and website owners often have a challenging time when it comes to website migrations, and they fail most of the time. With that in mind, here are four reasons why this happens and how to address them:

  1. Improper planning. Making site migration plans within limited time can cause plenty of trouble. Starting the planning process ahead of time will allow you to scope the migration, develop an action plan, arrange your budget, and more.
  2. Neglecting the risks. There are always risks when it comes to SEO. That’s why you must make sure that everyone involved in the migrating process is fully aware of these risks. Hold training sessions for your SEO team, copywriters, project managers, developers, and other professionals.
  3. Lack of knowledge. After discussing the risks, make sure they also know the fundamentals of website migration, like 301 redirects and the impact of changing contents. This will allow them to understand the risks involved, what they can expect from the process and the required things for a successful website migration.
  4. Weak checklist. Without a proper checklist, you may miss something crucial during the process. Be sure to give proper attention to how your contents are written, the mapping of your URLs, and even the setup of your robots.txt, canonical URLs, XML sitemaps, hreflang attributes, and more.

This story first appeared on https://www.searchenginejournal.com/why-website-migrations-fail/300701/. For more details, click here.

Hiring an SEO company is one of the most advisable strategies if you want to make your website fully optimised. Go to Position1SEO today and learn how we can help you.

website migration
Author: Jason Ferry
Jason Ferry is an SEO specialist based in the United Kingdom. Taking pride in his many years of experience in the search engine optimisation industry, he has honed his skills in various digital marketing processes. From keyword marketing, website auditing, and link building campaigns, to social media monitoring, he is well-versed in all of them. Jason Ferry’s excellent skills in SEO, combined with his vast experience, makes him one of the best professionals to work with in the industry today. Not only does he guarantee outstanding output for everyone he works with, but also values a deep relationship with them as well.

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