9 Key Performance Indicators Worth Tracking for SEOs

An SEO marketing consultant focuses on certain key performance indicators (KPIs) to determine whether or not a website is successful. An SEO marketing campaign is considered successful if it generates high traffic volume from organic searches, has a low bounce rate, and converts visitors into customers.

SEO key performance indicators (KPIs) are the foundation for a strong and growing business. However, with all of the different metrics out there, it can be difficult to identify which ones are the most important.

When most SEOs are asked to identify their top KPIs, most will list various metrics. However, some key indicators are more important than others.

This is because the most important KPIs vary from business to business. They are not a one-size-fits-all. Therefore, selecting the most relevant KPIs for each company and industry is important.

One thing worth noting about KPIs is that they don’t just show where an SEO marketing campaign is succeeding. They can also identify areas where improvement is necessary. By tracking the right KPIs, one can get a clear idea of which areas need improvement and take steps to address those issues. Doing so will help ensure that the business is always moving forward and making progress.

On the other hand, many people focus solely on metrics such as revenue and conversions to increase sales, conversions, and other winning metrics. This, too, is a fine approach.

However, other KPIs measure failure, and these can be beneficial in discovering new success avenues.

In this article, we discuss nine KPIs that may be useful for a wide range of online monetisation strategies.

1. Customer Lifetime Value (CLV)

CLV represents the total amount of money a customer is expected to spend at a business throughout their relationship. This number can help an SEO marketing consultant in making marketing and sales decisions as it can show how much profit a customer may generate.

In the lens of SEO, CLV provides direction on which SEO activities will result in the most positive financial outcomes. It is important to consider ROI when making decisions about SEO strategies and budget to ensure that the time and money spent on SEO activities is worth it in the long run.

2. Content Efficiency

Another crucial content metric is content efficiency. Content efficiency is the degree to which content drives business outcomes. In other words, it’s a measure of how well your content is achieving your company’s goals.

3. Average Engagement Time

The “average engagement time” metric is a Google Analytics 4-specific KPI that can help track user engagement on a website. This measures the average amount of time a user spends actively engaged with your website content. This can be a helpful metric to track because it can give web admins an idea of how users interact with their site and whether or not visitors find their content engaging.

This informs web admins of the users’ average time spent on their site. Average engagement time is important because it lets web admins know if their site provides what users are looking for. If the average engagement time is low, it could indicate that the site is not meeting user needs. Web admins can use this information to make changes to their site to improve user experience.

4. Conversion Goals by Percent-Based Metrics

Another metric worth looking into is the percentage of conversions by traffic source. It’s crucial to look at things in terms of percent-based metrics and not just raw numbers. This is because as a website’s traffic increases, the number of goals increases as well.

If the goal conversion rate is expressed as a percentage, one could more easily track the effectiveness of their campaign. An organic campaign, for instance, might not be as effective as it could be if the conversion rate percentage is dropping.

On the other hand, reduced traffic might not actually mean that much if the goal conversion rate is increasing. This is an indicator that the target audience is more engaged with your brand.

These are just some examples of how traffic source percentages can help assess which marketing campaigns are most effective.

5. Accurate Search Visibility

Accurate search visibility is another KPI that can track a website’s success in the search engine results pages (SERPs). This metric considers the traditional 10 blue links and featured snippets, image carousels, and other rich media results that appear on the SERPs. Measuring accurate search visibility can give web admins a complete picture of how their website performs in search engines.

6. Brand Visibility

Brand visibility is one more KPI that is becoming increasingly important to track. It includes all of a brand’s assets, both on- and off-site.

This metric helps to show how much of a given SERP is dominated by brand-related content, including social media profiles, YouTube videos, and Knowledge Graph results. By optimising their off-site assets, brands can effectively crowd out their competitors in the SERPs, helping drive sales and awareness.

7. New and Returning Users

Since many KPIs are situational, it’s important to tailor one’s goals and objectives to fit their website and visitors. This suggests that new and returning users could be a KPI for some websites. This indicates how well the site is resonating with its audience.

Learning that new users are more likely to visit the site for discovery and returning users are frequently visiting to convert, helps SEOs better understand how to appeal to their target market. This, in turn, can help improve website traffic and ROI.

By looking at site visitors as a KPI and segmenting the traffic into New and Returning visitors, one can better understand which users are most valuable and why. By doing this, website owners can adjust their strategies to suit better the needs of their target market, which can lead to more conversions and higher ROI.

8. Average Time on Site

The average time a user spends on site is one of the most common KPIs used by businesses. While this can indeed be helpful, there are some potential shortcomings to keep in mind.

Some of these limitations include the fact that the data isn’t very accurate when measuring time on site. If bounces are included in the data, the results can be skewed.

9. Revenue Per Thousand (RPM) and Average Position

Revenue Per Thousand (RPM) is a way to determine how much money one can generate from their website traffic, especially those supported by advertising.

On the other hand, the average position is a great KPI for identifying keywords and pages that need improvement. By analysing both metrics together in Google Search Console, web admins can better understand their website’s overall performance.

Get Your SEO Ranking Campaigns Right Using the Most Valuable KPIs

SEO marketing campaigns can be much more effective when you’re able to track and analyse the progress of your keywords using multiple KPIs. With professional help from position1seo.co.uk, you can make sure that your website will be on the right track in terms of search engine optimisation.

We offer various services such as link building, keyword research, and much more. With our knowledge of the latest Google algorithms and professional SEO marketing tools, we can tailor our services to your specific needs and help you improve your website ranking. We use the most valuable KPIs to track your progress and ensure that our services work for you.

If you want to get ahead of your competition and improve your SEO ranking campaigns, you need to focus on the most crucial KPIs. Contact Position1SEO today and find out how we can help you. You may reach us by calling 0141 846 0114 or emailing jason@position1seo.com for a free consultation.