Google Publishes Web Stories Guide And Video Series

A popular SEO strategy today is taking advantage of Google Web Stories, a type of content that helps businesses and website owners attract more traffic and potential customers. Recently, the search engine giant published a guide on how to create better Web Stories and help businesses improve their Google SEO.

The Web Stories were designed to be “snackable” content for users who want to quickly get the information that they need without having to click through the website link. These users are usually the ones who are browsing the Web to pass the time or those who are busy and always on the go.

Users can find Web Stories all across the Internet, including in the Google Discover, News, and, of course, Search. They also serve as an additional traffic channel, like podcasts and YouTube channels. These are a type of content that one can use to get more traffic, which goes beyond traditional blue links in search results.

With Web Stories, SEOs have more opportunities to explore to grow their business through relevant and useful content. According to the recently published guide from Google, there are several creative things that businesses can try to get a compelling Web Stories format.

Videos

Google encourages SEOs to use engaging videos for their Web Stories. Moreover, the format requires videos with a 9:16 aspect ratio in portrait mode.

First-Person Storytelling

Google did not give an explanation behind the use of a first-person storytelling format. However, they did say that it offers users a “personal touch”, which can make it more efficient and compelling.

Brand Identity

A business brand identity encourages potential customers to remember the brand in the most pleasant way possible. It only makes sense for businesses to include a visually recognisable colour scheme and a well-designed logo, allowing their audience to immediately identify their brand the next time they see it.

Infographics and Dynamic Visuals

Google advises SEOs and website owners to include original illustrations or cartoons to improve their Google Web Stories instead of sticking to videos and stock photos. However, stock images can be put to good use with the help of Photoshop or other image-editing software. For instance, you can combine multiple photos together to create a unique image for your website. Creative animations are also a good thing to include in website pictures and videos, as they help build a user’s excitement.

Aside from their published Web Stories guide, Google also made a video series called Storytime, which teaches SEOs how to make excellent Web Stories. Each video is short, so SEOs can quickly get the information that they need.

The video series starts with a short introduction, followed by several examples of high-quality Web Stories. Then, Google gives tips on how to improve Web Stories content, build a narrative, and many more.

Creating Web Stories can be quite daunting for some SEOs and webmasters, but it is definitely one of the best Google SEO techniques today. This type of content is currently trending in the SEO industry, and businesses have to adapt to SEO algorithms if they want to get ahead of their competition.

Here at Position1SEO, our team of experts will help your website adapt to the latest trends and Google algorithms, so you can rest assured that your SEO will be up-to-date.

We will first conduct an in-depth SEO audit to identify the things that your website needs before coming up with a bespoke solution for you. We can provide you with useful, relevant content that is sure to attract many potential customers to your website. Not only that, but our experts also make sure that each of your webpages are fully optimised and ready to be crawled by search engines.

If you’re interested, call us via 0141 404 7515 or email us at office@position1seo.co.uk. We will be more than happy to assist!