SEO Services From Professionals Will Keep You Ahead Of Your Competition

In the world of SEO, you may have come across the phrase ‘evergreen content’. This refers to content in the form of articles, blogs, videos and so on, that you can post on your website where the subject matter stays relevant for a long period of time. Search optimised, it will continue to attract traffic without needing to be refreshed, updated or amended because it’s not time sensitive. If you hire in SEO services, you’ll find there are some familiar strategies they will recommend that are equally relevant no matter what developments there have been in SEO or the wider world out there. These evergreen bespoke SEO services are what we’re going to look at in this article.

You may well have heard them mentioned lots of times before, but they’re so essential that they bear repeating. And they’re essential simply because they work. Of course, you need to refresh your search engine optimisation strategies from time to time in response to changing markets and even the seasons, but essentially, the principles remain the same.

It will soon be Christmas, for instance, and online sellers are gearing up to attract and sell to customers looking to buy gifts. At other times of the year, though, the principles stay relevant: your prompt to update your SEO strategy might be because you sell more at Easter or during the summer holidays, or because you’re planning a large seasonal sale, or even working on a brand-new website. Many companies hire in SEO agencies to do this routinely as part of their monthly SEO services. Whatever the scenario and whatever is most appropriate for your size and type of business, the steps to follow are identical, and here they are:

Update Your Keyword Research

You need to know which keywords are being used by your target market when looking for the products or services you are hoping to sell them. There are a variety of SEO solutions you can use for this, including resources like Screaming Frog and SEMRush. There are also tools from Google, such as Grow My Store. Free to use, its primary purpose is to calculate how your online shop measures up against the competition, and then offers best practice recommendations on how you can improve to increase traffic and conversions and attract returning customers.

While the tool doesn’t suggest the right keywords to use to promote your products or services, it does give you or your SEO expert if you outsource SEO services the opportunity to explore popular trends in the industry and compare the strategies and keywords used by other businesses or retailers.

Competitive SEO Research

After you or your small business SEO services company have finalised the keywords you want to rank for, you need to identify which of your pages are currently already performing well in the search results so you know what action you need to take next. Here, it’s important you seek to understand the intent your users have when searching for products or services like yours, and from there, formulate the best solutions to plug any gaps.

Again, Google is one of the best resources for this, because the search engine can provide you with a ton of valuable data and insights about your site users’ behaviour. One of the key weapons in your armoury here is Google Analytics and Search Console. All the best professionals in SEO development services emphasise the importance of using the tools it provides.

This gives you the opportunity to compare how your website is performing this year compared to its status last year. Doing so helps businesses analyse their website’s current online presence, as well as setting strategic goals for next year.

The kinds of SEO assistance these tools can offer include information on which of your pages are attracting most visitors and which are underperforming – it’s the latter you’ll need to focus on improving. You can also find out how people are finding your website and the kinds of terms they’re using in their search queries before they view your pages. You can also discover what other sites are linking to yours and how many people are coming from each of these sources.

The next stage is to find out who’s competing against you for your chosen keywords. This is hard work if you do it manually, but fortunately, there are resources that business SEO services use such as the Domain Analysis Tool from Moz to automate the process. This will not only show you who your direct competitors in your market are, but also give you an indication of what work you need to carry out to outperform them.

All this information will ultimately inform you on how to amend your content strategy to maximise the benefits of your website.

Content planning

The overall opportunity this strategy for SEO offers is the knowledge of what you need to do to provide straightforward content that tells your audiences everything they need to know about each of your products and services. That means they’re more likely to stay and buy from you rather than head to your competitors’ websites. You can use the results of your research above to find out why some of your business rivals are doing better than you. Of course, you should never just duplicate their content – that can lead to penalties from Google in terms of your search engine ranking.

But what you can do is take their content and improve on it. Provide better information, show off your expertise in your industry, offer more value and more detailed or clearer advice.

Illustrate your information with attractive graphics that inform – include ‘how to’ videos, infographics that convey information in an easy-to-understand way, add quality photos… you get the picture. If you don’t have the technical know-how to do that in-house, complete SEO services from a reliable agency can be invaluable here. You should also use your knowledge of your customers’ most frequently asked questions about your products and services. This can help you create accurate content which can be used to target rich snippets.

Not only will improved content increase website traffic, but it will also convince other quality websites to link to your own business’s website, increasing your authority and again, help your website rise up the search engines’ pecking order.

Invest in Experts

Of course, doing all this takes a great deal of time, knowledge and experience. Most companies are too busy focusing on growing their businesses in the aftermath of the worst of the pandemic, and it’s worth bearing in mind that SEO is not a one-time fix. Good businesses and website owners know that planning their budgets and investing in professional SEO management services are a must if they want the best return on their marketing investment. Hiring in assistance from a tried and tested SEO agency can help you with all this and more.

Here at Position1SEO, we have a team of SEO experts who can help your website thrive, even amidst the uncertainty created by the pandemic. Our team understands how crucial it is to stay up-to-date with Google’s algorithms and focus on industry trends. With our white hat advanced SEO services, your business website is sure to gain a highly coveted position on the first page of Google. If you are interested in our services, get in touch with us today by calling 0141 846 0114. For written enquiries, send us an email at office@position1seo.co.uk.