3 SEO Build Tools in Google Data Studio for Marketers

Nowadays, professional SEO marketing is essential for any business that wants to succeed online. And while there are many tools out there that can help businesses with their SEO marketing efforts, not all of them are created equal. Google Data Studio is a powerful AI tool perfect for marketers who want to get the most out of their SEO efforts.

SEO professionals will almost certainly encounter the occasional DIY marketer among their varied clients in the industry. Instead of relying on specialists for every little question, these marketers would rather learn how to be self-sufficient from the experts.

SEO experts need to be careful in dealing with them, though. When given too much power, they might think they don’t need the experts’ services anymore. Still, it’s essential to make sure they feel empowered to get the data they need. It’s a delicate balance, but it’s worth it. After all, happy clients are more likely to stick around and recommend professional services to others.

This is where the Google Data Studio becomes an important factor.

This powerful tool can build custom reports, dashboards, and data visualisations. Data Studio can provide clients with crucial insight into relevant SEO marketing data when used effectively.

Through specific client build tools, marketers can manage SEO campaigns to research while still getting the needed professional SEO marketing maintenance and guidance from the experts.

This article will highlight some free dashboard templates that SEO specialists can use with their clients.

Changing the Branding

Before getting right into it, SEO professionals should consider updating the branding and logo of their dashboard. This process is easy to do and can help the dashboard stand out.

To get started, simply right-click on the logo. From there, select “Extract theme from image”. Three different colour schemes will appear to choose from. Select the one that best reflects the brand identity.

After this, the colours in the entire Data Studio dashboard will be updated. However, there may still be a few charts or texts that need to be updated.

1. Technical SEO Auditing Tool

It can be difficult to track technical SEO efforts and visualise them for clients. A spreadsheet can be used, but it isn’t very client-friendly. Creating a dashboard can help make the data more digestible and understandable for clients.

Many SEOs have tried to create dashboard trackers to help show the improvements of a website over time.

The good news is that there’s a great free technical SEO dashboard template out there from Screaming Frog. The template is designed to help marketers track all the most important technical SEO metrics to keep their websites running smoothly.

3 Steps to Copy the Dashboard

Step 1: Click the three dots in the top-right section of the window

Step 2: Select the “Make a copy” option.

Step 3: Choose where to retrieve your data. This step can still be updated later – so don’t worry!

Setting up the Technical SEO Tracker Tool

To make things easier, Screaming Frog has put together a guide on setting up Data Studio with the user’s crawl data. In this guide, users will learn how to:

• Configure a scheduled crawl
• Export the crawl data to a Google Sheet
• Connect the Google Sheet to the Data Studio dashboard

2. Keyword Research Tool

Keyword research comes in many different forms. The most popular form is the spreadsheet, where people list out their keywords and track their progress. Other people create maps with each page or topic having its own set of keywords.

But for larger sites with tens of thousands or millions of keywords, Data Studio can be an impactful tool for site analysis.

Those who work with millions of keywords should not use Google Sheets, as it can be difficult to manage that many keywords. Instead, BigQuery can be a more viable option for handling and keyword analysis.

3. Link Building Tracking Tool

Although link building can be one of the most challenging aspects of SEO, it is also one of the most important. Transparency is the most effective approach to gaining the confidence of customers and stakeholders. Instead of evading the information on link building, give them access to the data so that they may investigate it for themselves.

Final Thoughts

Data Studio stands among the fastest reporting tools to set up while still having robust features. It’s free, making it a popular choice.

However, this leaves many wondering why businesses put extra effort into clients and other stakeholders.

These tools aim to improve communication and collaboration between service providers and stakeholders by establishing transparency and trust. In doing so, they help create a more effective partnership.

Many challenges come with SEO, especially for marketers. Still, one of the most difficult things to communicate is the value of their work. It may be difficult to persuade clients to understand why things need to be done in a certain manner and how this will influence them, but demonstrating value in new and innovative ways is critical. Even something as straightforward as creating a Data Studio tool can assist in illustrating the impact of an SEO expert’s work.

Level Up Your SEO Marketing Campaigns with Google Data Studio

Google Data Studio is a tool that can help you level up your SEO marketing campaigns. By connecting to data sources and creating custom reports, you can better understand your website’s traffic and performance. Additionally, Data Studio can help you track keyword rankings and backlink growth over time.

We at position1seo.co.uk can help you get started with Data Studio and help you grasp the role of content AI tools in SEO marketing to improve your campaigns. Our professional SEO team can help you with all aspects of your campaign from start to finish, including research, analysis, and reporting. We can help you track your progress and identify areas where you need to focus your efforts.

We specialise in providing professional SEO marketing services, including search engine optimisation, PPC management, and social media marketing. Contact us today to find out how we can help you achieve better search engine rankings and more website traffic! We offer a free consultation so you can discuss your specific requirements with one of our experts.

Our SEO marketing services are designed to increase your website’s visibility in the search engines and attract more visitors. We can help you achieve better search engine rankings with our tried-and-tested methods, including on-page optimisation, link building, and content marketing.

Do not hesitate to contact us if you have any questions or concerns about our services. To learn how we can assist, call us on 0141 846 0114 or email jason@position1seo.com.