Don't Miss Out on Holiday Traffic! Here are 8 Tips to Optimise Your SEO for the Holiday Season

The holiday season is a crucial time for businesses. It's a time when people are out shopping for gifts, and if your website isn't optimised for search engines, you're missing out on valuable traffic and potential customers. But don't worry, we're here to help! 

Here are a few tips on how to optimise your website's SEO for the holiday season.

1. Use Google Trends to pick out high-performing keywords & find seasonal topics

One of the most important parts of any SEO campaign is picking out keywords that are relevant to your business. Keywords and phrases can have a huge impact on how high your website ranks in Google results.

Google Trends is a great tool that allows you to search for popular terms by category, region and time period by comparing search volume over time. It helps you discover what people are searching for right now, who's using it and how often they're using it so that companies like yours can provide them with what they're looking for – whether that be products or services!

2. Create Helpful Content

Another great way to boost your SEO during the holiday season is to create helpful content that will answer people's questions about holiday shopping. This could be in the form of blog posts, infographics, videos, or even just a FAQ section on your website. Whatever format you choose, make sure your content is well-researched and informative so that people will want to share it with their friends and family.

Gift guides are also a great way to boost your traffic. In fact, they're one of the most effective ways to increase site engagement, sales and trust with an audience.

They're also pretty simple to create: all you have to do is create a list of products based on the season or occasion that you want to promote. You can use a tool like BuzzSumo or SEMrush for help finding what kind of content performs best for your brand in any given month (or even hour).

If your business is more seasonal than year-round, consider running gift guides that align with specific holidays. For example, if you sell home decor products and live in a place where Christmas decorations are very popular, think about making an entire guide dedicated exclusively towards holiday shoppers!

3. Optimise Your Google Business Profile

Make sure your Google Business Profile is up to date. This includes your business name, address and contact information. Also, make sure you have holiday hours and contact information that are specific to the time of year. If you're open on major holidays, make sure people know about it!

Add holiday photos too. The more photos you have in a gallery format, the better it will look for users who don't know much about your business yet but want some visuals anyway (like when they're searching). Not only do these images help with page rankings in search results—particularly if they're high-quality images—but they also give potential customers an idea of what they can expect from visiting or calling during the holidays at this location.

You could also add a special description for each holiday event so people know what type of event it will be and why they should come out. Make sure that event pages are easy to find through Google Maps by linking directly back to their website instead of just using social media links like Facebook or Twitter, which might not lead directly back to their website.

4. Take Advantage of Local Searches

During the holiday season, people are also going to be searching for local businesses where they can do their holiday shopping. This is a great opportunity to take advantage of local searches by optimising your website for local SEO. Make sure your business name, address, and phone number (NAP) are prominently displayed on your website, and that you have reviews and testimonials from happy customers.

Local keywords are essential for holiday shoppers who want to find a nearby store, or who are looking for restaurants in the area. If you're a local business, make sure that your website is optimised for local search. The easiest way to do this is by using geo-targeting on your SEO campaign, which will boost local traffic from Google and other major search engines. When doing keyword research, it's important to note that a lot of people use geo-targeted searches because they're more likely to convert than generic ones like "hotels" or "flights". Local keywords also tend to have less competition than non-local ones!

5. Run email marketing campaigns to increase engagement and sales this holiday season

Email marketing is a great way to reach your audience and drive sales. In fact, it’s one of the most effective ways to build an engaged customer base that is more likely to spend money with you.

You can run email marketing campaigns during the holiday season by using either discount codes or coupons. This will help you increase engagement and boost your sales. You could also send out newsletters informing people about products they might be interested in buying as gifts for their loved ones this Christmas or New Year’s Eve party plans they may want to include on their wishlist this holiday season.

6. Post engaging video content across social media channels

Video is the most engaging content on social media. According to a recent survey, people are twice as likely to share a video than any other form of content. If you want your business to be remembered during the holiday rush, post engaging video content across all of your social media channels. Use videos to promote products and services or answer common questions that customers have about them. You can also use it to show off your personality or connect with customers in a fun way through inspirational posts or behind-the-scenes footage captured during company events (or even just make something up!). And don't forget about promoting your brand—if people know what it looks like and how it operates from watching videos online, they're more likely to become loyal customers in the future!

7. Add internal links to your holiday pages

Internal links have the potential to boost your site’s performance. They can help you earn higher rankings on search results, increase your authority and improve the user experience. You should include internal links in your holiday pages so that users can easily navigate to other parts of your website. For example, if you want to invite customers to join a mailing list during the holidays, you could include an “Email Me” button and then link this button directly to the page where people sign up for email marketing campaigns or other newsletters from your brand. This will make it easier for them to sign up if they aren’t sure exactly how they should do that!

8. Take advantage of free product listings on Google Shopping Improve click-through rates (CTRs) for important holiday pages

Take advantage of free product listings on Google Shopping by uploading your inventory data into the Merchant Center. If you have an existing account with one or more third-party selling platforms like Amazon Marketplace or eBay Marketplaces already set up, then this step may be easier than expected as Google will import your existing data from those platforms directly into their own system.

Use Google Shopping Campaigns to optimise for the best performance at scale. You can use these campaigns to promote your products across all devices (desktop, mobile and tablet) and channels (Google Search, YouTube and Gmail).

The holidays are a crucial time for businesses, so it's important to make sure your website is optimised for search engines. By following these tips, you can ensure that your website comes up when people are searching for gift ideas and local businesses during the holiday season. Happy holidays!

We're confident that our SEO services will help you rank higher this holiday season

We know that you've got a lot on your plate, and we don't want to add any more stress. That's why we promise to deliver page 1 results—or we'll work for free. Take a look at our case studies to see how we've helped other businesses just like yours.

Call us today at 0141 846 0114 or click here to request a free, no-obligation quote for SEO services. We'd love to chat with you about your business, what you're hoping to achieve, and how we can help!

We hope you've enjoyed reading this blog post, and we're excited to share more with you soon. If you want to stay up-to-date on all things about SEO, make sure to check out our blog page regularly!