3 Things You Should Consider When Auditing Internal Links
A website is an interconnection of pages, and the connections between them are called internal links. Aside from the pages themselves, internal links are another thing you have to prioritise. This is because it always boils down to these two elements, regardless of the user experience and SEO problems your website is facing. Explained here are various ways these links adversely impact your website’s performance.
- Website structure revision. Be sure to follow a consistent structure when adding website contents, such as a flat website or pyramid structure. You should also check the click depth of your pages as this affects their importance to Google. Don’t forget to eliminate orphan and duplicate pages as well.
- PageRank Flow audit. As Google’s key ranking signal, you have to make sure that the PageRank you earn externally flows unhindered across the website. You can do this by stopping nofollow PageRank evaporation and removing dead ends such as noindex pages, redirect loops and so on. And since these might arise as your website change, auditing must be conducted regularly.
- Anchor text revision. Be more creative in your anchor text to improve search engine optimisation and user experience, so avoid using meaningless ones like “click here”. Also, John Mueller of Google advises not to use image links without anchor text, since search engines might find it hard to determine if the image used is relevant to the content itself.
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